VP, Acquisition Marketing - Los Angeles, CA, United States - Hallmark Media

Description

Senior
Full Time
MK - Marketing

We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD subscriber base across a variety of media platforms and channels.

As a leader of the direct-to-consumer marketing team, you will help drive the acquisition strategy across multiple platforms including paid media, acquisition partnerships, and Hallmark-owned platforms.

Oversee the subscriber acquisition strategy and execution through ownership of the paid media and partnership plan, alongside close collaboration with other Hallmark leaders to drive acquisition through owned platforms and earned media.

Own the acquisition marketing budget and develop strategic recommendations for marketing investment and performance media planning, detailing recommended tactics and budgets for the full marketing funnel.

Work closely with the Creative team and media agency to define and organize creative testing across channels to ensure there is a feedback loop on what creative is performing the best and why.

Work with Data, Research and Insights, and Finance to develop forecasts based on recommended media plans, report on performance against forecasts, and re-forecast based on in-market data.

Review insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and platforms.

Identify opportunities to use first and third-party data to inform decisions, and partner with Insights and Data teams to identify and activate against key cohorts.

Build strong relationships directly with media platforms for innovative testing opportunities that can drive scalable acquisition profitably on these platforms.

Serve as subject matter expert by fostering a network of connections at peer companies to stay up to date with tools and trends and evangelize data-driven media best practices throughout the organization.

Minimum of 10 years of experience in performance media strategy and execution, with a strong focus on direct-to-consumer and subscription products.

Extensive experience developing data-driven media strategies with a deep understanding of how to balance a media mix between brand and acquisition campaigns to meet subscriber and user goals.

Extensive experience working with media agencies and developing a 2-way dialog and partnership with them.
Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.

Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with consumer insights, content, product, acquisition, and retention marketing teams.

Exceptional project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.

All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status.