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    Senior Director of Field Marketing - San Francisco, CA, United States - Motive

    Motive
    Motive San Francisco, CA, United States

    2 weeks ago

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    Description

    We're looking for an extraordinary Senior Director of Field Marketing to drive our market presence and accelerate growth through strategic thinking and effective execution.

    As the leader of a growing team, you will be responsible for Field, Partnership and Event marketing efforts for developing and executing strategic marketing initiatives to drive demand, generate leads, and support sales efforts across multiple regions.

    As a key leader in our marketing organization, you will play a pivotal role in shaping our go-to-market strategy, building our marketing organization, and you will have a direct impact on our bottom-line.

    Develop & execute a field marketing strategy aligned with overall company objectives and sales targets.
    Lead, mentor and inspire a high performing team of marketing professionals across multiple geographies, fostering collaboration and innovation.

    Collaborate closely with sales and product marketing leadership to understand market trends, identify growth opportunities, and develop marketing programs to support sales efforts.

    In partnership with the Product Marketing and Integrated Campaigns teams, drive initiatives - events, conferences, and seminars - to generate qualified leads and accelerate pipeline.

    Define, implement and foster a metric-driven approach to measure the impact of field marketing programs.

    Establish and maintain strong relationships with stakeholders, including sales team, product marketing, demand generation, customer engagement, integrated campaigns & brand, and executive leadership.

    Stay current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.

    Manage an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.

    Represent Motive in customer communities, at industry events, conferences and speaking engagements.

    Collaborate with internal teams to develop compelling messaging, content, and collateral tailored to global, regional and local market needs.

    A minimum of 10+ years' experience in B2B marketing, including leadership roles focused on field marketing within the software / SaaS industry.

    Proven track record of driving successful field marketing strategies and initiatives that contribute to revenue growth and market expansion.

    Deep understanding of marketing technologies, tools, and best practices, with experience leveraging data and analytics to drive decision-making.
    Leadership qualities that inspire and motivate diverse teams to achieve their best performance.
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