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    Collegiate Manager, Consumer Engagement Marketing - Atlanta, United States - Monster Energy

    Monster Energy
    Monster Energy Atlanta, United States

    1 week ago

    Default job background
    Full time
    Description

    Position Summary:

    Recruits, hires, trains and manages over 100 collegiate ambassadors involved with the collegiate program. Responsible for the overall direction, coordination, and evaluation of the collegiate program within their designated territory. Directly hire and supervise Collegiate Coordinators. Supervise and work with employees on Consumer Engagement Teams during execution of events. Ability to perform the following duties personally and through Consumer Engagement Team Leaders, Collegiate Coordinators, Regional Sales Managers and distribution centers.

    Essential Job Functions:

    • Recruit and hire diverse and socially influential college students to serve as members of the Collegiate Ambassador Team (CAT). With an emphasis on students who are social leaders and able to best promote Monsters' portfolio of brands.
    • Recruit, hire, train and manage Collegiate Coordinators. Assist coordinators with planning, coordination and execution of all collegiate events within their assigned region. Provide all necessary resources for coordinators to effectively execute all events.
    • Train students to use their social influence to positively promote the Monster Energy Brand as part of the "in" college culture among their collegiate peers. With emphasis on making monster an integral part of college culture and not just a drink. As a result promoting brand awareness is a natural part of student life.
    • Complete, process and file independent contractor paperwork for new students joining the collegiate program.
    • Place product and point-of-sale (pos) orders for events and collegiate programs into "welcome packages" and mail these out to each college ambassador.
    • Direct and manage over 100 student ambassadors in various Universities across the United States.
    • Plan, coordinate and execute College Events. Such events include Sports Tailgate Parties, Greek Fest, Pan-Hellenic Rush weeks, College Fest, Dorm Events, Finals week, Collegiate Club Sponsorships, Intramural Sports, Spring Break Activities, Fraternity/Sorority Conventions, and any other events in tune with the college community.
    • Keep an ear to the ground on what is happening with college life and culture in order to have up-to-date knowledge of each university and the events on their campuses. This enables us to strategically plan events that generate the highest brand promotion/awareness from the CAT program.
    • Coordinate and work closely with Consumer Engagement Teams to ensure successful/timely product deliveries for students and their events.
    • Ensure that all college ambassadors meet their report deadlines for their required Monster campus events.
    • Read and approve all college ambassadors' reports through the online CAT Portal.
    • Manage CAT profiles and POS inventory through online CAT Portal.
    • Communicate with outside event production companies as well as advertising and marketing agencies for upcoming events. Such companies include; Xtreme Trips, Student City, Passion Group, Inertia Tours.
    • Create and conduct marketing surveys for graduating college ambassadors exiting the program for evaluation and improvement.
    • Communicate CAT and Collegiate Coordinator activity to sales through event recaps and monthly newsletters.
    • Submit timely CAT payments to the Accounting Department monthly CAT reimbursements to ensure accurate and prompt collegiate payment for those involved with the collegiate program.

    Position Requirements:

    • Bachelor's degree (B. A.). Recommended 2 to four years related experience and/or training; or equivalent combination of education and experience.
    • Proficiency using Excel, Word, and PowerPoint.
    • Excellent verbal and written communication skills.
    • Ability to establish good relationships and credibility with vendors and marketing partners.
    • Excellent at managing time, priorities and expenses.
    • Able to work independently while being a team player.
    • Must have ability to work from home in a professional manner.
    • Flexibility to travel as needed.
    • Able to work evenings and weekends as needed.
    • Satisfactory driving and insurability record.

    Base Pay Range USD 62,700.00 to USD 73,800.00

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