- Available after 12 months of employment
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Senior Manager, Consumer Insights
1 week ago
Welch's Concord, United StatesGrow with Welch's · Welch's is on a journey towards our bold ambition of being the leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to ...
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Senior Manager, Consumer Insights
1 day ago
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Senior Manager, Consumer Insights - Concord, United States - Anthropology News
Description
Grow with Welch's
Welch's is on a journey towards our bold ambition of being the leader of convenient, good for you fruit-based food and beverages.
Position Summary:
Welch's is seeking a Consumer Insights professional to make a difference to the transformation happening at Welch's with an impactful Consumer Insights team.
Partnering with teams from Marketing, Innovation, R&D & Sales to develop, create and execute consumer learning plans to help the Organization progress.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a growth culture where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with a hybrid schedule, including Thursdays/Friday being remote, flex days.
What You'll Do:
Partner and drive change with key internal stakeholders creating a more consumer obsessed environment
Measure and outline implications for the Welch's brand and its product categories using tools like brand health tracking, panel data, and macro trends
Work with Marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development, and throughout the entire communication process
Day-to-day responsibilities will include:
Cross-functional partnership and project management
Lead custom primary and secondary research projects
Identify macro trends and insights in support of strategic business goals
Socialization of research
Who You Are:
Passionate with a love for people & brands
Insatiably curious and knowledgeable on how consumers make decisions and must want to know the "why" behind every factoid
A roll up your sleeve person who will find ways to get the job done
A problem solver who has both analytical and creative ability
A strong communicator, selecting the key insights to sell-in and drive recommendations so the Organization can make progress
Able to manage various projects at once and prioritize what is most important for business progress
Strategic, big picture thinker that does not get lost in the details of numbers, but drives actionable implications for the business
Desire to work in an organization with a clear vision that will invest in you, develop you and want you to lead
What You'll Need:
Bachelor's Degree required in related fields such as psychology, marketing, anthropology, statistics, or economics. MBA preferred. An equivalent combination of education and experience that proves competence in role may be considered
Food and Beverage experience / industry knowledge a plus
Minimum 7 years of experience in Consumer Insights. Experience working on both the vendor/consulting and in-house brand side is a plus
Experience working with teams that are brand building, developing innovation, and using macro trends
Extreme attention to detail with strong ability to multi-task
Ability to synthesize data from disparate sources such as primary, secondary, and syndicated
Demonstrated experience developing data into story-driven insights that are actionable
Strong ability to speak to insights with passion, understanding, and candor
Ability to build strong relationships with colleagues from different backgrounds
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning.
Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply.
Join us and contribute to something extraordinary.Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce.
We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy:
Organization with a bold, clear purpose & vision for the future
Inclusive Culture:
Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
Passionate Community:
You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
Hybrid work model :
Flexible & collaborative work environment to maximize well-being & success
Paid Time Off and Holidays:
Available immediately for you to enjoy time away from the office to rest and recharge
Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees
Development & Advancement :
Formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day:
Choose the benefits that meet your needs and preferences
Health, Dental & Vision Insurance
Health Savings Accounts
Life and accident insurance
Employee Assistance Programs
Tuition reimbursement program
Additional benefits available through Perks at Work
Paid parental (and adoption) leave
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
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