- Insights Guidance:
- Be able to ask 'the right questions' of our internal partners (e.g., brand), in order to build hypotheses, help define research needs, and translate the need into research agendas
- Partner with and build relationships and trust with internal stakeholders (e.g., brand & marketing co-workers)
- Uncover and develop actionable insights (going from the 'so what' to the 'now what')
- Proactively seek out and recommend better methodologies
- Conducting and developing research:
- In collaboration with the Assoc. Director of Consumer Insights, plan and execute quantitative and qualitative research studies (i.e. questionnaire/discuss guide development, programming and testing surveys, build profiles/banner plans, analyzing data, and producing reports)
- Manage timelines, work with various internal databases and syndicated tools, analyze raw data, create reports from scratch as well as present and share those results to various partners
- Manage and coordinate with research partners, ensuring processes are running efficiently
- Effectively prioritizes tasks and projects from both a timing and a resources standpoint
- Partnership within the organization:
- Manage day to day asks from brand and business partners, once strategy is set
- Synthesize primary and secondary data from multiple data sources to tell a holistic story
- Partner with other data reporting teams outside of Consumer Insights, when applicable
- Be an observer and constant collector of consumer and cultural trends, and share relevant POVs when necessary
- Assist sales teams and organization on consumer insight asks
- Bachelor's degree in a related field or the equivalent relevant experience
- 4+ years of custom research project experience, preferably on the market research supplier side or CPG / retail brand side
- Familiarity with a variety of market research methodologies, qualitative and quantitative, and their applications
- Proficiency with survey-analytics platforms (e.g., MarketSight)
- Must be able to manage projects independently; be highly organized and detail-oriented
- Strong verbal and written communication skills
- Ability to distill data into a clean and concise story
- Team player with the ability to build good rapport with both internal and external clients
- Strong PowerPoint and Excel skills
- Intellectually curious and inquisitive nature
- Knowledge of the alcohol beverage category
- Experience working with innovation teams
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer
- Job Identification
13852 - Job Category
Marketing - Posting Date
04/09/2024, 05:55 PM - Job Schedule
Full time - Locations
Boston Office
(Hybrid) -
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Sr. Consumer Insights Analyst - Boston, MA, United States - Boston Beer Corporation
Description
Job Description
We are currently hiring a Sr Consumer Insights Analyst in Boston, MA (*Hybrid).
*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.
Be a voice of the consumer and support the strategy, insights & analytics team in all consumer insights related projects, including but not limited to conducting qualitative and quantitative research in areas around: product, packaging, advertising, and communication research, and in market execution and assessment.
Support primary research needs, through the collection, synthesis, and analysis of data from a variety of sources, to produce both written and face-to-face deliverables. The Senior Analyst will also be responsible for understanding consumer and marketing trends, assessing consumer needs to integrate and recommend actionable changes to brand teams, and regularly review consumer data to identify and understand customer needs, preferences, and opportunities.
What You'll Brew:
What Ingredients You'll Bring:
Minimum Requirements
Preferred Requirements:
Level: 6
In accordance with pay transparency lawsthe salary range for this role if hired is $66,300 - $130,000 annually based on location and the experience level of the candidate. In addition to base salary, this position is eligible for an annual discretionary bonus based on individual and company performance.
Some Perks:
Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
*Talk to your recruiter about eligibility
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact for assistance.
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