- Partner and drive change with key internal stakeholders creating a more consumer obsessed environment
- Measure and outline implications for the Welch's brand and its product categories using tools like brand health tracking, panel data, and macro trends
- Work with Marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development, and throughout the entire communication process
- Day-to-day responsibilities will include:
- Cross-functional partnership and project management
- Lead custom primary and secondary research projects
- Identify macro trends and insights in support of strategic business goals
- Socialization of research
- Passionate with a love for people & brands
- Insatiably curious and knowledgeable on how consumers make decisions and must want to know the "why" behind every factoid
- A roll up your sleeve person who will find ways to get the job done
- A problem solver who has both analytical and creative ability
- A strong communicator, selecting the key insights to sell-in and drive recommendations so the Organization can make progress
- Able to manage various projects at once and prioritize what is most important for business progress
- Strategic, big picture thinker that does not get lost in the details of numbers, but drives actionable implications for the business
- Desire to work in an organization with a clear vision that will invest in you, develop you and want you to lead
- Bachelor's Degree required in related fields such as psychology, marketing, anthropology, statistics, or economics. MBA preferred. An equivalent combination of education and experience that proves competence in role may be considered
- Food and Beverage experience / industry knowledge a plus
- Minimum 7 years of experience in Consumer Insights. Experience working on both the vendor/consulting and in-house brand side is a plus
- Experience working with teams that are brand building, developing innovation, and using macro trends
- Extreme attention to detail with strong ability to multi-task
- Ability to synthesize data from disparate sources such as primary, secondary, and syndicated
- Demonstrated experience developing data into story-driven insights that are actionable
- Strong ability to speak to insights with passion, understanding, and candor
- Ability to build strong relationships with colleagues from different backgrounds
- Organization with a bold, clear purpose & vision for the future
- Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
- Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
- Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
- Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
- Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
- Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
- Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
- 401K plan with Generous Company Match
- Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
- Health, Dental & Vision Insurance
- Health Savings Accounts
- Life and accident insurance
- Employee Assistance Programs
- Tuition reimbursement program
- Additional benefits available through Perks at Work
- Paid parental (and adoption) leave - Available after 12 months of employment
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Senior Manager, Consumer Insights - Concord, United States - Welch's
Description
Grow with Welch'sWelch's is on a journey towards our bold ambition of being the leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary
Position Summary:
Welch's is seeking a Consumer Insights professional to make a difference to the transformation happening at Welch's with an impactful Consumer Insights team.
The Senior Manager Consumer Insights will focus on Brand and Strategic Insights driving the voice of the consumer. This role is highly visible within the Organization influencing discussions and the agenda of senior stakeholders and decision makers. Partnering with teams from Marketing, Innovation, R&D & Sales to develop, create and execute consumer learning plans to help the Organization progress.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a growth culture where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with a hybrid schedule, including Thursdays/Friday being remote, flex days.
What You'll Do:
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy:
