- Insights Leadership
- Understand complex business problems in order to build hypotheses, help define research needs, and translate the need into research agendas
- Partner with and build relationships and trust with key stakeholders
- Uncover and develop actionable insights (the 'now what') that drive the business forward
- Proactively seek out and recommend better methodologies
- Conducting and developing research
- Plan and execute quantitative and qualitative research studies (i.e. questionnaire/discuss guide development, programming and testing surveys, build profiles/banner plans, analyzing data, and producing reports)
- Manage timelines, work with various internal databases and syndicated tools, analyze raw data, create reports from scratch as well as present and share those results to various partners
- Manage and coordinate with research partners, ensuring processes are running efficiently
- Partnership within the organization
- Manage day to day asks from brand and business partners, once strategy is set
- Synthesize primary and secondary data from multiple data sources to tell a holistic story
- Partner with other data reporting teams outside of Consumer Insights, when applicable
- Be an observer and constant collector of consumer and cultural trends, and share relevant POVs when necessary
- Assist sales teams and organization on consumer insight asks
- Occasional travel may be required and is at the discretion of your manager based on the needs of your position
- Bachelors Degree
- 5+ years of custom research project experience, preferably on the market research supplier side or CPG / retail brand side
- Strong knowledge of market research methodologies, qualitative and quantitative, and their applications
- Proficiency with survey-analytics platforms (e.g., MarketSight)
- Must be able to manage multiple projects simultaneously and independently; be highly organized and detail-oriented
- Excellent verbal and written communication skills to distill data into a clean and concise story
- Team player with the ability to build good rapport with both internal and external clients
- Experience and exposure to working in highly agile and ambiguous environments
- An openness to challenging the norm and finding new ways to answering questions
- Ability to communicate (i.e., present research) in a clear, compelling fashion to senior audiences
- Experience moderating qualitative research
Knowledge of the alcohol beverage category
Experience working with innovation teams - Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer
- Job Identification
13570 - Job Category
Marketing - Posting Date
04/22/2024, 02:16 PM - Job Schedule
Full time - Locations
Boston Office
(Hybrid) -
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Description
Job Description
We are currently hiring a Consumer Insights Lead in Boston, MA.
*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.
Be a voice of the consumer and support the strategy, insights & analytics team in all consumer insights related projects, including but not limited to conducting qualitative and quantitative research in areas around: brand/brand health, product, packaging, advertising and communication research, and in market execution and assessment.
What You'll Brew:
What Ingredients You'll Bring:
Minimum Qualifications:
Preferred Qualifications:
Level: 5
In accordance with pay transparency lawsthe salary range for this role if hired is $$81,600 - $140,000 annually based on location and the experience level of the candidate. In addition to base salary, this position is eligible for an annual discretionary bonus based on individual and company performance. Certain sales positions are also eligible for car allowance.
Some Perks:
Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
*Talk to your recruiter about eligibility
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact for assistance
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