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    Marketing Assistant/Analyst 2 - Chicago, United States - ICONMA

    ICONMA
    ICONMA Chicago, United States

    2 weeks ago

    ICONMA background
    Description

    Marketing Assistant/Analyst 2


    Location:
    Chicago, IL

    Duration: 4-5 months


    Description:


    Summary:


    The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service.

    A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.


    Job Responsibilities:

    Forecast and track marketing and sales trends, analyzing collected data.
    Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

    Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

    Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    Measure the effectiveness of marketing, advertising, and communications programs and strategies.


    Skills:

    Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
    Basic ability to work independently and manage one's time.
    Basic knowledge of principles and methods for showing, promoting, and selling products or services.
    Basic knowledge of media production, communication and dissemination techniques and methods.


    Education/Experience:

    Bachelor's degree in marketing or equivalent training required.
    2-4 years related experience required.


    Additional Job Details:

    Senior Analyst- Voice of the Customer (VOC)


    Job responsibilities:


    Performs, develops, and implements operational activities that impact important components / processes of the specified Customer Experience work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research.

    Ensures that problematic issues for key initiatives are tracked, summarized and presented to management.
    Anticipates and prevents problems and roadblocks before they occur.
    Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies.

    Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.

    May design specifications of assigned initiatives and may lead in implementation.
    Become actively involved, as required, to meet schedules and resolve problems.
    Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies.
    May perform as customer advocate.
    Works on variable-sized project and may lead some project work streams, as necessary.
    Communicates effectively and tailors communications appropriately to different audiences.


    External basic qualifications:


    Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

    Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.

    Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.


    Preferred qualifications:

    Master's degree


    OR MBA:

    Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).

    Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.

    Experience identifying operational issues and recommending and implementing strategies to resolve problems.
    Proficient in statistical analysis and data interpretation to extract meaningful insights from large survey based datasets Expertise in designing effective customer surveys, ensuring questions are structured to gather relevant and actionable feedback Familiarity with customer feedback tools, CRM (Customer Relationship Management) systems, and other relevant technologies to streamline data collection and analysis Experience in creating dashboards that visually represent key performance indicators (KPIs) related to customer satisfaction and feedback Familiarity with text analysis techniques and technology used to extract sentiments, themes, and trends from unstructured customer feedback Proficiency in using advanced features of spreadsheet software, such as Excel, for data cleaning, manipulation, and analysis Understanding of business objectives and the ability to align customer insights with organizational goals and strategies Skill in measuring and analyzing the end-to-end customer journey to identify pain points, opportunities for improvement, and areas of satisfaction Skill in conducting root cause analysis to identify the underlying issues contributing to customer concerns or dissatisfaction Strong presentation skills to effectively compose and communicate findings and insights to both technical and non-technical stakeholders


    As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.

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