
Elizabeth Taggart
Marketing / Advertising / Public Relations
Services offered
I am an award-winning content writer, editor, and strategist who captures the voice, brand, and stories of my clients and then shares this content across relevant channels to advance my clients' marketing and communication needs. Prior to working as a consultant to businesses and charitable organizations, I held progressive leadership roles for 13 years in the marketing departments of two large Chicago nonprofits. I worked with program directors and other staff to create strategic plans and directed a team of writers, editors, and graphic designers to successfully implement those initiatives.
Experience
I have worked in publishing and marketing for more than 20 years creating print and digital content, at all job levels, across multiple channels, and in all phases of production. I've been a freelance writer, a book editor, a marketing consultant, and the manager and director of marketing and communications for complex, matrixed organizations. Working on long-term and short-term projects (and last-minute requests) is like breathing for me. I have mad project management skills, an unerring eye for design, and a “leave-no-stone-unturned” work ethic. Finally, as someone who has been wisely mentored by supervisors, I pay that forward by lifting up staff. I believe strongly in developing staff so they can progress in their careers, even as they advance the organization's goals.
Education
I received my MFA in creative writing from the renowned writing program at the University of Arizona. The skills and knowledge I acquired there through my academic studies and my extracurricular experiences as a private tutor, teaching assistant, and editor of the University's literary journal, informed my career in publishing and marketing. I learned the universal importance of time management and how to balance multiple projects. I also developed the ability to consistently apply different styles and voices to my writing, which taught me how to establish and maintain a strong brand. As the editor of the University's literary journal, I gained technical, hands-on skills in layout and production, grant writing, and event marketing. The common denominator in each of these experiences was the importance of collaborating with others. Whether I was “workshopping” short stories and novels (my own or those of other graduate students), teaching and advising undergraduate students, or working to produce and market a publication, my interpersonal skills evolved in invaluable ways. I further developed my ability to listen to other people's ideas, accept and deliver constructive criticism in a neutral, nonjudgmental manner, validate and appreciate the contributions of each team member, and create a healthy, positive environment where staff enjoys their role in producing quality work.
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