- Partner with Local & HQ counterparts to define objectives, content and launch of 50+ campaigns (50+ emails & 4 portfolio mailings) per year
- Collaborate to define client targeting depending on HQ guidelines, client insight findings and local needs and strategy
- Analyze and report on campaign efficiency, key learnings, and improvements
- Communicate with internal teams (boutiques, corporate) on the tools and the learnings
- Adapt tools for the Latin America Markets
- Collaborate with Client Insights to build a personalized and targeted client outreach plan for identified client segment
- Share internally the updated contact plan to ensure alignment with product launch strategy and product availability
- Build and implement clientelling strategy for retail, including but not limited to clienteling time, clienteling programs, clienteling app usage
- Ensure optimal use of clienteling tools by providing feedback and prioritizing Americas region needs with HQ
- Train and refresh retail on the Clienteling App and strategies
- Partner with regional client development managers to meet clientelling and loyalty objectives
- Local projects include: L'ECOLE, Installations, New boutique Openings, Pop Ups etc.
- Work with cross-functional teams and HQ counterparts to develop strategy and tools
- Analyze results for CRM actions
- Bachelor's degree
- 5-7 years of CRM, client experience or client service
- Excellent computer and organizational skills are required
- Excellent interpersonal skills with the ability to be proactive are required
- Excellent project management skills
- Ability to represent the Maison to internal and external clients
- Flexibility to travel as needed
- Ability to multi-task work independently and with a team is essential
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Manager, Client Development - New York, United States - Richemont
Description
Role Overview
The Manager, Client Development supports the Client Development department for Van Cleef & Arpels Americas. In this role, the candidate will report directly to the Senior Manager of Client Development.
This role is responsible for the rollout of the Americas CRM strategy & Clienteling programs. They liaise with Global CRM, local regional Client Development Managers, and local retail teams to build a relevant and client centric outreach plan, ultimately driving client loyalty to the Maison. The role is based in New York.
Responsibilities
Manage the CRM & ECRM Contact Plan
Develop clientelling strategy and action plans for retail
Support local activations through CRM actions
Qualifications
Currently, we are not sponsoring work visas. Applicants must have valid work authorization for employment in the USA.
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.
More than a 's an experience
If you are interested in joining the influential growth of the Maison with care, no compromise, and the drive to succeed then do not hesitate to enter the creative universe of Van Cleef & Arpels. By joining the Maison, you will be part of a nurturing team focused on delivering excellence and development.
Expected Salary Range: $90K-$105K/yearly.
This role is annual bonus eligible.