- Be the voice of the Wholesale Channel to develop strategy and drive execution with cross functional teams.
- Co-lead the development of Wholesale strategy in partnership with segment and sales teams.
- Understand SBU P&L objectives to make sound go-to-market recommendations to drive top and bottom lines.
- Manage the Wholesale ASM budget
- Lead and coach direct report/reports responsible for the Wholesale Showroom business.
- Lead cross-functional teams via execution of strong project management for new product launches.
- Operate as the Channel lead and collaborate with Segment, Sales, Category Management, RGM, CMI, Marketing Communication and GBD in the areas of:
- Growth initiatives & product portfolio
- Program development and implementation
- Research including competitive insights and recommendations
- Collateral, presentations and training delivery on new and existing products
- Lead the creation of a comprehensive ongoing Wholesale Channel situation analysis that monitors sales, margin, and volume across channels. Develop and improve channel annual plans to address unexpected challenges.
- Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
- Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
- Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with segment, sales and category management partners.
- Bachelor's degree in marketing, Business or a related field is required; MBA is preferred.
- Minimum of 8 years of sales and/or marketing experience is required. Wholesale Channel or Showroom experience is preferred. Experience within the Consumer/Durable Goods industry is preferred.
- Demonstrated ability to lead through influence, collaboration, engagement and building trust.
- Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
- Demonstrated ability to communicate effectively with all levels of the business.
- Proficiency with Microsoft Office Suite.
- Ability to travel approximately 30% of the time.
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Group Channel Marketing Manager, Wholesale - North Olmsted, United States - Fortune Brands
Description
Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
Job Description
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.
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