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    Manager, Marketing Campaigns - Tampa, United States - ZAG Zyklotron AG

    ZAG Zyklotron AG
    ZAG Zyklotron AG Tampa, United States

    3 weeks ago

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    Description
    This is a remote opportunity and is open to candidates that reside anywhere in the United States or Canada.

    The VelocityEHS Marketing Manager is responsible for developing and managing cross-channel, cross-department targeted campaigns that directly support the annual business objectives.

    This includes managing the ideation, writing, design, development and deployment of content across digital and social media channels, website, events, and other 3rd party sites, in support of generating engagement and qualified leads, and elevating the VelocityEHS brand.

    Serving as a thought leader on the company and solution messaging, you will help to drive the adoption of the brand story and best practices across the company.

    As the point person for campaigns, you will marshal department resources (i.e. directors, thought leaders, designers, operations contacts, etc.), and work across departments to deliver content and campaigns in alignment with company objectives.

    Setting and meeting performance expectations for lead and demand generation, increasing brand awareness, increasing engagement on social media channels, and tracking and reporting on SEM/SEO campaign success are important responsibilities for this role.

    Equally as important is collecting and reviewing industry-wide marketing data to develop more effective campaigns.

    This position will develop and manage a campaign team and is an important role in the company's overall marketing strategy.

    This position reports to the AVP of Marketing. The VelocityEHS work environment is dynamic, innovative and entrepreneurial. We have a results-oriented culture that demands intelligence, teamwork and follow-through.

    If you have these qualities and take pride in surprising and delighting clients, then this is the job for you.

    The VelocityEHS work environment is dynamic, innovative and entrepreneurial. We have a results oriented culture that demands intelligence, teamwork and follow-through.

    If you have these qualities and take pride in surprising and delighting clients, then this is the job for you.


    PRIMARY DUTIES AND RESPONSIBILITIES:

    Key Responsibilities include:
    Executing cross-channel marketing campaigns end-to-end, from ideation, budgeting, and content creation to optimization and reporting
    Developing, measuring and reporting on KPI and ROI performance of marketing campaigns
    Working across departments (e.g. Product Marketing, Sales, CX) to align campaigns to company strategy and brand messaging
    Scheduling and leading campaign meetings and communicating activities across departments
    Collaborating with digital campaign managers and agency partners to drive SEO/SEM excellence, including improving organic keyword rankings, search traffic, landing pages, ad copy, AdWords bidding, CPCs, A/B testing and lead generation
    Overseeing targeted campaigns on social media platforms
    Managing and communicating the schedule for campaign activities
    Engaging in relevant social discussions about our company, industry trends and best practices
    Building and leveraging an external network of industry professionals, thought leaders and influencer
    Overseeing the development of brand-aligned campaign assets (e.g. photos, video, stop-motion, graphics, content)
    Identifying and managing advertising and sponsorship opportunities that advance the progress of campaigns
    Evaluating emerging technologies, coordinating adoption when appropriate, and staying up to date with best practices
    Facilitating the collection and strategic deployment of reviews, testimonials and other social proof on 3rd party sites
    Monitoring web for activity that damages or threatens our brand, customers, people or reputation
    Managing multiple projects simultaneously, and working with marketing leadership to set project scope, priorities, deadlines
    Managing and mentoring a team focused on campaign execution

    Minimum Skills & Qualifications:
    Bachelor's degree in marketing, communications, journalism or related field
    5+ years of related professional experience in marketing communications or related field
    Excellent written and verbal communication skills
    Strong attention to detail and ability to quickly make quality decisions
    Ability to manage a team, delegate tasks, and lead cross-functional team meetings
    Experience in digital advertising and familiarity with best practices for SEO/SEM
    Demonstrable experience leading multi-channel marketing campaigns
    Data-driven and results-oriented, with a strong analytical skillset
    Ability to quickly adopt and develop proficiency with a variety of software tools and project management applications
    Ability to take initiative and develop innovative solutions to emerging challenges
    Ability to manage multiple projects with tight deadlines
    Excellent presentation, customer service, and conflict-resolution skills
    Ability to build trust and work with people of diverse backgrounds and levels of experience across departments as well as with external contacts
    Calm under pressure, and ability to take accountability for outcomes and performance
    Familiar with Sales and Marketing CRM, CMS and MA Software (e.g. Salesforce, Marketo, WordPress) and marketing e-mail platforms
    Proficiency with Microsoft Office products (Outlook, Word, Power Point, Excel, etc.)

    Preferred Skills & Qualifications:
    Familiarity (experience) with EHS software
    Experience in a Software as a Service (SaaS) environment
    Experience with concepting videos and writing video scrips
    Proficiency with Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator)
    Experience working with outside vendors to secure sponsorships and advertising space
    We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability.

    Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting
    Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes.

    VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.

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