- Collaborate with manager and internal stakeholders to develop and manage collateral, sales tools, technical documentation, and other assets to enable share gain and retention.
- Drive and develop presentations to convey the strategic value proposition with a clear and consistent voice through all stages of the selling process.
- Craft the implementation plan and partner with the Marketing Communications Operations Sr. Manager, Global Refinish to implement internal and external programs to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated as designed.
- Optimize use of the team's sales enablement system (Seismic) and ensure assets are posted and accessible. Develop training materials to help the team understand how to find, use, and deliver tools.
- Develop strong partnerships within the organization to lead and execute marketing programs.
- Ensure brand standards are consistently applied to all materials and communications.
- At least 5 years of experience in marketing, communications, or business in a related field.
- Experience in business-to-business marketing content creation is required.
- Project management experience of creative agencies is helpful.
- Strategic thinker but has a team player attitude to execute and produce impactful results.
- Detailed-oriented professional able to prioritize and complete multiple tasks in a fast-paced environment.
- Strong communication skills.
- Strong PowerPoint skills.
- Works very well independently and part of a highly collaborative team.
- Ability to foster positive relationships with colleagues and partners.
- Some travel may be required.
- Bachelor's degree (or completion of higher education) in marketing, communications, or business preferred.
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Premium Segment Marketing Content Specialist, Global Refinish - Philadelphia, United States - Axalta
Description
Job Description:OVERVIEW
The Premium Segment Marketing Content Specialist, Global Refinish serves as a key member of the global marketing and strategic customer teams, ensuring Refinish gains share and retains customers in this high-performing segment.
The primary role of the Premium Segment Marketing Content Specialist, Global Refinish is to build / distribute / train on the tools for the Premium segment that align with the selling playbook and / or key initiatives. The Premium Segment Marketing Content Specialist, Global Refinish will develop and disseminate world-class presentations, collateral, tools, and programs to help Axalta and our customers win in the marketplace. In addition, the Premium Segment Marketing Content Specialist, Global Refinish may assist with customer engagement programs to help customers extract the most benefit from their partnership with Axalta.
The Premium Segment Marketing Content Specialist, Global Refinish will possess a deep understanding of the strategic customer segment in automotive refinish, with profound knowledge of Axalta's product systems, technologies, and strategies. In addition, the Premium Segment Marketing Content Specialist, Global Refinish will understand the competitive landscape and expertly communicate Axalta's value proposition through a clear and disciplined approach to messaging.
The Premium Segment Marketing Content Specialist, Global Refinish will work within the Global Refinish Marketing Team and work collaboratively within the organization to conceptualize and execute impactful marketing initiatives in all regions of the world.
PRIMARY RESPONSIBILITIES
Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products - whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals - and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
