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Head of Brand and Product Marketing - Redwood City, CA, United States - Anomali
Description
Anomali, a world-renowned platform leader in Security Operations, supercharges SecOps by fusing Lightspeed Security Analytics, Industry-Leading Cyberthreat Intelligence (CTI), AI-based automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protectionAnomali's Platform offers:
"Match" Next-Gen SIEM, "Lens" AI Threat Hunter, "ThreatStream" TIP, Anomali Integrator, Anomali ISAC, Anomali Attack Surface Management, and Anomali Digital Risk Protection, infused with Anomali AI.
Anomali addresses the global shortage in cyber talent by empowering analysts to contain, eradicate, and block threats in seconds without complex SIEM queries, manual blocks, or long investigations.
Anomali delivers as a proprietary platform and disruptor to the security analytics world.Anomali can search billions of logs in seconds, correlating tens of millions of IoCs and IoAs across years of telemetry and logs often deleted or moved to cold storage.
At every point across the cyber kill chain, Anomali supercharges the SOC to detect, contain, and eradicate threats before organizational impact.
The Senior Demand Generation Manager, Campaigns is responsible for planning, executing, and optimizing multi-channel marketing campaigns to generate demand, attract new customers, and nurture existing leads throughout the customer journey.
This role is crucial for driving revenue growth and brand awareness.o Develop messaging & positioning informed by product capabilities, customer value, and differentiation targeting identified ideal customers.
o Product launch – lead the efforts, working in conjunction with product management, to launch new products and releases and manage the cross-functional implementation of the plan.
o Content generation – Create and plan product marketing collateral including videos, blogs, datasheets, white papers, presentations, web, etc.
o Sales enablement – build compelling sales enablement material required to communicate the core value proposition.o Market intelligence – be the expert on who is buying, how they buy, and their buying criteria; o Partner to drive awareness and demand generation campaign strategies that provide marketing teams with the plan required to execute marketing activities.
o Present at industry events, contributing articles, and other product-related outbound marketing activities.o Website, Blog – drive updates for the website and develop blog topics and calendar.
o Demos – drive updates for the website and develop blog topics and calendar.
o 7+ years of enterprise software product marketing experience.
o Experience with cloud-delivered enterprise security products such as SIEM, SOAR, and/or Threat Intelligence.o Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties.
o Comfortable with a fast-paced environmento Demonstrates creative energy in message delivery.o This is a hybrid position at our Redwood City, CA office location.
Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability, qualifications and aptitude.
We select those suitable for appointment solely on the basis of merit without regard to an individual's disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or status as a protected veteran.
Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at .Please note that the annual base salary range is a guideline and, for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as, knowledge, skills and experience of the candidate.