- Works directly with the US Director of Marketing & Brand and the Chef Works Canada leadership team to develop and implement the overall Marketing and Creative strategy for Chef Works Canada.
- Establishes, translates and disseminates marketing projects received from outside sources as well as internal marketing needs. Works with the key stakeholders to make sure that deliverables are received in a timely manner and has met their standards.
- Sets appropriate timelines for deliverables and work with the appropriate marketing team members to coordinate efforts and to verify all needed information is provided when request is sent. Asks pertinent questions to flush out projects and will be exemplify sound communication skills.
- Oversees all marketing functions-brand management, email marketing, social media, design, content marketing including editorial, publication development, corporate advertising, tradeshows and sponsorship relations.
- Manages and implements the Chef Works Canada Marketing Calendar. Will make sure the calendar projects are properly discussed and input at a reasonable time to ensure deadlines and calendar dates are met.
- Continuously creates ways to improve our marketing strategies to drive business results.
- Research and implement new techniques and technologies that help drive sales and customer experience. Knows project management software and techniques to ensure marketing hits deadlines.
- Utilizing key initiatives and assets created by the US marketing team, drives the day-to-day execution of innovative multi-channel marketing, print and digital technologies, social media outlets, and in-house creative.
- Works with Canada Sales and Support Team groups to develop supporting sales presentations, packaging, point-of-sales material, graphics, collateral and other support materials in a harmonized fashion. Serves as the gate keeper and liaison between Marketing and other departments within Chef Works Canada.
- Is in tune with industry trends to ensure the department's output is relevant and consistent.
- Manages third party vendor relationships.
- Takes ownership of all projects in the CWC Marketing queue and looks for ways to streamline all project types.
- Conducts check-ins with Canada Marketing staff to meet department objectives.
- Manage 3rd party contractors when necessary.
- Monitors and stays abreast of operational changes that affect department processes.
- Recommends process and policy changes as needed.
- Develops strong working relationships with other departments to accommodate timely and complete issue resolution.
- Personifies, supports and leads to the Chef Works Core Values
- Project Management - managing own projects and those of others
- Background and experience in developing and executing digital ad strategies.
- Communications strategy - development and execution
- Working knowledge in graphic design, layout and production
- Must be proficient in Adobe Design Suite - High intermediate level
- Social Media - knowledge across platforms and the use of tailored voices
- Data analytics interpretation and development of appropriate KPI's to measure initiatives success.
- Bilingual French / English, preferred
- Proven experience developing and executing integrated marketing campaigns and programs, growing brand awareness, managing teams, and achieving measurable results.
- Excellent interpersonal communications skills including the ability to effectively interface with all levels of personnel.
- Excellent negotiation skills.
- Ability to effectively and creatively work under pressure to meet deadlines in a high volume and fast-paced environment in an organized manner.
- Mac Proficiency to include intermediate Microsoft Outlook, Word, PowerPoint and Excel Expert level and proficiency in the use of Adobe Creative Suite a plus.
- Demonstrated proficiency in meeting professional commitments.
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Marketing Manager - Poway, United States - Chef Works
Description
Overall:Based in our offices in Poway, CA . The CWC Marketing Manager is responsible for the day-to-day management of the Chef Works Canada marketing functions. This is a hands-on role.
Our Hybrid Work Program: To create vibrancy and foster collaboration, while providing for hours spent working from home, we have implemented a hybrid work schedule. We work from the office in Poway on Monday, Tuesday and Thursday and every other Wednesday. Fridays and the other Wednesday are spent working from home. Team members can always work more hours in the office, if they choose.
Essential Functions:
Minimum Qualifications
Bachelor's degree in Marketing, Advertising, Graphic Design or Communications or related field
or equivalent related experience. Three or more years previous supervisory experience.
Five or more years progressive marketing experience to include experience in developing and
implementing marketing strategy. Experience in the apparel / uniform and / or fashion industries preferred. Background and experience must include in-depth knowledge of Marketing to the Canada market - across all provinces.
Experience in the following required:
Occasional lifting of 25# or less (less than 5% of the time) generally at waist level, some above/below waist, none above shoulders.
Must be able to do desk work, which includes computer work for extended periods of time. Attends photo shoots and other outside events; which requires long periods of standing. Position also requires extensive use of telephone. Travel of less than 25% also required, generally via airplane - travel will include both domestic U.S. and international travel to Canada.
Salary Description
Base: $90,000 - $105,000 - Plus bonus
