- Develop a clear understanding of the overall business and region-specific goals and the key success indicators to define and implement a region-specific marketing plan including goals, objectives and KPIs.
- Understand the brand strategy and marketing strategy to implement through the region-specific marketing plan.
- Recommend content and promotional strategies to implement in the region-specific marketing plan.
- Execute and evaluate the region-specific marketing plan including, but not limited to, partner relations, event organization (sponsored and owned), copy writing, content creation, public relations, email campaigns, advertising and social media.
- Use omni-channel marketing best practices and leverage creativity and technology solutions to drive innovative activities to achieve goals.
- Manage the region-specific marketing budget.
- Measure and report on region-specific marketing performance.
- Maintain appropriate knowledge of region-specific competition and marketplace activity, reporting back any trends or developments.
- Ensure consistency in communications and brand guidelines when deploying strategies.
- Act as a trusted subject matter expert and advisor.
- Be a brand advocate.
- Communicate with the regional, strategic leadership team about existing and new marketing activities.
- Support overall marketing team goals and programs.
- Bachelor's degree in marketing, communications or a related field preferred.
- 3+ years of relevant B2B marketing experience required.
- Demonstrable experience driving engagement with existing clients.
- Experience partnering on marketing initiatives with mid- and senior-level executives.
- Experience in copywriting and content creation preferred.
- Experience with organizing physical and digital events.
- Proficient in marketing automation and analytics features.
- Experience with marketing tools and software such as: HubSpot's marketing suite, Salesforce, Sitecore, Google Analytics, Trello, etc.
- Outstanding communicator and creative thinker.
- Comfortable in fast-paced environment that values creativity, self-motivation, candor, reliability and accountability.
- Ability to perform independently and within a team environment.
- People-oriented, strong relationship building skills.
- Demonstrated resourcefulness and curiosity.
- The ability to supervise and deal with staff issues.
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Marketing Manager - Hanover, United States - Allegis Global Solutions
Description
Company DescriptionWorking at Allegis Global Solutions (AGS) is more than just a job. It's a career. It's a community of people who invest in your development and empower you to blaze your own trail. Each of us is here to create real, measurable impact that moves needles. We operate beyond "roles" or "jobs" to realize the opportunity to make meaningful contributions to a bigger idea. Because we believe that when you build a workforce that's designed to harness human enterprise, you design a workforce that's built for impact.
At AGS, we help companies all over the world transform their people into a competitive advantage. It's not about filling seats. It's about designing workforces to meet missions and unleash the most transformative power in business today: The power of human enterprise.
With services around the globe, we have a point of view on the future of work that enables us to be a transformative partner in the way work gets done for our clients' organizations. Meeting clients where they are, we design a plan and guide them along a transformational journey, applying bold actions and diverse minds to solve the most complex challenges - from permanent and extended workforce management to services procurement, consulting, direct sourcing and our Universal Workforce ModelTM.
We also represent over 100 countries and speak dozens of languages. So as you're building relationships and doing your job, you'll be exposed to other cultures and advancement opportunities while expanding your knowledge of global markets and strategies.
See what it's like to work at AGS by searching #LifeAtAGS on any social network.
Job Description
The Marketing Business Partner is directly responsible for the marketing execution in your region to retain our clients. You will achieve this through the development of a strategic marketing plan, the creation and execution of campaigns, content and events and evaluation of marketing effectiveness.
Further, the Marketing Business Partner will partner with the wider marketing team and regional stakeholders (leadership, operations and communications) to provide support, feedback and guidance on key marketing initiatives to help maintain and deliver consistent messaging internally and externally in region.
Responsibilities
At AGS, we recognize our people are our strength. We are an equal opportunity/affirmative action employer (M/F/Disability/Veterans) and consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information or any other status protected by applicable law. We value our people, their varying perspectives and are committed to fostering an environment where they can bring their whole selves to work.
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