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    Senior Paid Search Manager - Cleveland, United States - Marcus Thomas

    Marcus Thomas
    Marcus Thomas Cleveland, United States

    2 weeks ago

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    Description

    JOB SUMMARY

    QUALIFICATIONS

    EDUCATION:
    Minimum completion of a BA/BS degree in marketing or communications


    CERTIFICATION:
    Google AdWords


    EXPERIENCE:
    Minimum of 5 years of experience in search engine marketing, some digital marketing preferred


    REQUIREMENTS
    A seasoned Paid search professional with a minimum of 5 years of experience

    Previous experience in growing/building out a search department and developing junior staff is preferred

    Deep understanding of search engine marketing, how paid and organic search work together, and how search fits into the overall digital media mix

    Strong knowledge of, and relationships with, key search engines and search technology providers is also key

    An in-depth understanding of marketing forecasting, search planning, implementation and performance analysis

    Thorough knowledge and understanding of paid search bid management tools and technologies (DART, Kenshoo, Marin, etc.). Experience with Google Analytics and/or other third-party analytics programs

    Strong understanding and working knowledge of both Google and Bing user interfaces and associated offline editor software

    Experience with Google Shopping feeds and product ads is preferred but not required.

    A self-starter with efficient time management and strong problem-solving skills.

    Financial acumen with regard to budgeting, projections and revenue metrics.

    Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive, along with a strong work ethic

    Excellent organizational, negotiation and analytical skills-with strong attention to detail

    Experience collaborating with a large account team working on multimedia channels

    Strong knowledge of MS Office, specifically MS Excel and PowerPoint


    RESPONSIBILITIES
    The Senior Paid Search Manager will serve as the lead on assigned agency search accounts and be responsible for translating clients' business goals into successful search engine marketing strategies and programs

    Responsible for ongoing performance analysis and campaign optimizations to meet/exceed client KPIs and business goals (e.g., non-brand efficiencies, ad scheduling, device/location/setting optimization, media mix, value of paid search customer, etc.)

    Ability to mentor and lead the overall paid search campaign life cycle, including campaign management, analytics, optimization and reporting

    Ability to clearly articulate a point-of-view around Paid search topics, industry trends and ways to leverage them against client and agency objectives

    Works closely with other subject matter experts within core digital channels including social media, digital marketing, offline media, analytics and creative

    Ability to present to and educate clients on search engine marketing principles, tactics and strategies on varying levels based on client knowledge and needs

    Work with clients to better integrate online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging and superior customer experience

    Lead junior search marketing staff with a focus on development and education of associates.

    Identify additional search channels and tactics that assist in achieving client marketing objectives

    Support client services and provide direction to teams

    Support new business development and contribute to pitches as necessary

    Manage and meet internal and external client expectations, as well as deliverables and deadlines.

    Execute best practice strategies and methodologies to maximize agency search marketing programs

    Execute competitive research utilizing comprehensive tool sets

    #J-18808-Ljbffr
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