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Paid Search Manager - Cleveland, OH, United States - Park Place Technologies
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
The The Pay-per-Click Manager will take a lead role in implementing and guiding the paid search strategy for Park Place Technologies, a global data center and networking optimization firm.
This role is responsible for taking an analytical, data-driven approach to optimizing existing campaigns and proactively recommending new campaigns for our global product lines.
The PPC Manager will be the steward of a significant yearly media budget.The PPC Manager will be a key member of the marketing team working to drive lead volume and reduce cost per lead.
Responsible for maintaining and updating all aspects of the Park Place Technologies paid search accounts.~ Regularly identify and implement negative keywords that improve lead quality and lower our cost per conversion
~ Run campaign experiments to continually improve the performance of established campaigns
~ Research new products and services in response to our growing portfolio of network and digital infrastructure management offerings
~ Help develop and maintain automated reporting on paid search KPIs
~ Work with Google Data Studio and spreadsheets to create dashboards that tell an accurate and compelling story with our paid search data that can be used to drive the overarching strategy
~ Work closely with Analytics to track results, extract insights, and optimize SEM performance
~ Collaborate with our sales, subject matter experts and product teams across the globe to maximize demand generation effectiveness and ensure alignment with all sales and marketing goals
~ years of Search Engine Marketing experience.
~ Experience working with analytical software (i.e. Must be able to collect and analyze data, identify trends, and use insights to produce the best ROI for our paid search campaigns.
~ Must understand paid search bid optimization types and remain current with new Google Ads platform developments.
~ Experience with A/B and multivariate testing.
~ Strong verbal and written communication skills.
~ Experience with website development and CMS management (WordPress) a plus.
~ Experience with display advertising a plus.
~ Bachelor's Degree required.
Travel:
~ If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.