- Responsible for the day-to-day management of performance media buying and optimization across a broad range of clients. Emphasis on paid search and paid social.
- Support the creative team in the delivery of ongoing creative production for continuous optimization.
- Own the performance media implementation process including campaign set up, optimization and reporting across national and global clients
- Monitor paid media (social, SEM/PPC, video, display, programmatic) campaigns daily
- Ensure campaigns are paced correctly to minimise waste
- Monitor costs, budgets and report on ROI
- Report on results and create recommendations, draft insights and opportunities to present to the team and senior client stakeholders
- A minimum of 2-4 years experience in paid search and social, SEM, performance or biddable as an account manager or manager preferably from an agency background.
- Current certifications across Google, DSP's, Meta Blueprint, Bing and other channel technologies (or willing to get certified within six months of hiring)
- Have an expert understanding of how to set up and optimize campaigns within all digital ad channels.
- Bachelor's degree in Marketing, Advertising or related field
- Outstanding creative problem solving and communication skills, both written and verbal is a must with exceptional attention to detail.
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Manager, Performance Marketing - Cleveland, United States - MABL
Description
Who We're Looking For
You're curious. You always ask questions. You hunt down answers. We're looking for a senior performance marketing expert.
The Role
Requirements
Benefits
• Unlimited PTO
• WFA Work from anywhere
• Very competitive pay
• Annual bonuses
• Partner track options