Dan Easley

Experienced medical device product manager

RELEVANT WORK EXPERIENCE                                                                                                                                                                                                                                           

STERIS Endoscopy                                                                                                            Mentor, OH

Senior Product Manager      February 2019 – Present 

• Lead upstream and downstream projects for global $20MM device portfolio targeting hospitals and surgery centers
• Improved performance of direct reports, leading to promotions or improved reviews for both team members  
• Promoted twice since joining STERIS, nominated for exclusive leadership program 

Downstream Accomplishments

• Grew portfolio at a CAGR of 16% for revenue and 19% for gross margin since 2019, exceeding business unit growth
• Launched 2 product lines directly and oversaw the launch of 2 additional product lines
• Developed KOL relationships resulting in several webinars, hands-on workshops, case videos, and case series
• Created several new sales tools, including 3-D printed endoscopes and synthetic organ models for training

Upstream Accomplishments 

• Created portfolio strategy with cross-functional team and initiated several endo-luminal surgery projects 
• Developed KOL relationships with physicians leading to new product development collaborations 
• Initiated relationships with several suppliers of novel devices for distribution/licensing agreements
• Terminated several new product development projects which became financially unfavorable 
• Led several sourcing and sustaining projects, including product improvements, discontinuations, and supplier changes

Newry Corp – Management Consulting Firm     Cleveland, Ohio

Consultant Manager   July 2014 – January 2019

• Led consultant team on projects related to go-to-market strategy, acquisitions, growth opportunities, R&D investments

Select Project Experience

• Lighting Growth Strategy: Developed a growth strategy for the CEO of a specialty lighting manufacturer 
• Identified 3 growth opportunities, created business cases, and generated 10 new customer introductions
• New business opportunities generated $1MM in 6 months, forecast to double the company’s revenue within 3-5 years
• Strategic Investment: Performed due diligence on start-up investment for Chief Innovation Officer of Fortune 300 client
• Assessed market opportunity with 60 expert interviews, market sizing model, and survey of 400 potential customers 
• Client executed a $10MM Series E investment in the start-up. The start-up subsequently raised $1.8B in funding
• Telecom Threat Assessment: Analyzed the potential impact of a new technology for the CTO of a $10B manufacturer
• Constructed a model comparing technologies supported by 3 site visits, 50+ expert interviews, and secondary research
• Confirmed new technology was a threat, motivated client to establish partnerships and form a $10MM R&D program 

Bachelor of Science in Finance with minors in accounting and spanish