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    Director of Marketing - Nashville, United States - smarTours LLC

    smarTours LLC
    smarTours LLC Nashville, United States

    2 weeks ago

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    Description

    Job Description

    Founded in 1996 with the mission of enabling travelers to embark on unforgettable adventures, we are dedicated travel enthusiasts committed to making global exploration more accessible. Boasting a selection of over 40 thoughtfully curated tours to exotic destinations worldwide, smarTours stands out as a premier provider of direct-to-consumer travel experiences that delve into the history, culture, and attractions of each location.

    Role Overview
    The Director of Marketing plays a pivotal role as a strategic leader tasked with developing and implementing comprehensive marketing strategies to enhance brand visibility, attract new customers, and drive revenue growth for an esteemed global tour operator. This position demands a blend of creative vision, analytical prowess, and effective leadership skills to oversee a diverse marketing team and collaborate with various departments to meet organizational goals.

    Key Responsibilities
    1. Strategic Planning and Leadership:
    - Formulate and communicate the company's marketing vision, objectives, and strategies to align with overall business goals and growth targets.
    - Guide the marketing team in translating strategic initiatives into actionable plans that ensure consistency across all marketing channels and campaigns.
    - Provide strategic direction and mentorship to nurture innovation, collaboration, and ongoing enhancement within the marketing team.
    2. Integrated Marketing Campaigns:
    - Supervise the development and implementation of integrated marketing campaigns using the Paid, Earned, Shared, and Owned (PESO) media model to maximize outreach and impact.
    - Collaborate with internal teams to define key messaging, target audiences, and campaign goals.
    - Monitor campaign performance metrics and KPIs to optimize strategies and enhance ROI.
    3. Brand Management and Positioning:
    - Define and uphold the company's brand identity, values, and market positioning to ensure consistency across all marketing endeavors.
    - Create brand messaging and visuals that resonate with target audiences and differentiate the company within the travel industry.
    - Monitor brand sentiment and address any issues that may affect brand perception or trust.
    4. Market Research and Customer Insights:
    - Conduct market research, competitor analysis, and customer segmentation to identify trends, opportunities, and needs.
    - Utilize customer feedback to shape product development, marketing strategies, and enhance customer satisfaction.
    - Stay informed about industry trends and emerging technologies to innovate marketing strategies.
    5. Team Management and Development:
    - Recruit, train, and develop a high-performing marketing team, offering guidance for professional growth.
    - Cultivate a collaborative team environment that fosters creativity, accountability, and cross-functional collaboration.
    - Manage departmental budgets and vendor relationships to optimize marketing investments.

    Qualifications
    - Bachelor's degree in marketing, business administration, or a related field.
    - 8+ years of marketing experience, with a focus on digital channels.
    - Proven track record of successful marketing strategies in the travel industry.
    - Strong analytical skills and data-driven decision-making ability.
    - Excellent communication and interpersonal skills.
    - Leadership experience in team management.
    - Preferred experience in travel and tourism marketing.
    - Previous experience in an agency or tour operator would be beneficial.
    - Location requirement: Nashville, TN.

    Benefits
    - 401(k) plan.
    - Health insurance.

    Job Type
    - Full-Time position.
    - Mostly office-based.

    Salary
    - Annual salary range: $115,000 - $135,000.
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