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    Director of Marketing - Nashville, United States - smarTours

    smarTours
    smarTours Nashville, United States

    4 weeks ago

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    Description
    Job Description

    Job Description
    Founded in 1996 with one goal in mind: to make it possible for our customers to experience once-in-a-lifetime trips. We are down-to-earth travel experts whose mission is to make world travel accessible for more people.

    Offering more than 40 carefully curated and smartly priced tours to exotic global destinations, smarTours is a leading provider of direct-to-consumer travel experiences that focus on each destination's history, people, culture, attractions, and sights.

    smarTours enjoys a loyal community of repeat travelers who have discovered the smarter way to see the world.

    Role Overview

    The Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth at a global tour operator.

    This role requires a combination of creative vision, analytical acumen, and strong leadership skills to oversee a multi-disciplinary marketing team and collaborate with cross-functional stakeholders to achieve business objectives.

    Key Responsibilities
    1.


    Strategic Planning and Leadership:

    Develop and communicate the company's marketing vision, goals, and strategies to align with overall business objectives and growth targets.



    Lead the marketing team in translating strategic initiatives into actionable plans, ensuring consistency and alignment across all marketing channels and campaigns.


    Provide strategic guidance and mentorship to marketing team members, fostering a culture of innovation, collaboration, and continuous improvement.

    2.


    Integrated Marketing Campaigns:


    Oversee the development and execution of integrated marketing campaigns leveraging the Paid, Earned, Shared, and Owned (PESO) media model to maximize reach and impact.



    Collaborate with internal stakeholders, including product, sales, and customer experience teams, to identify key messaging, target audiences, and campaign objectives.



    Develop and monitor campaign performance metrics and KPIs, leveraging data insights to optimize strategies and drive ROI across all marketing channels.

    3.


    Brand Management and Positioning:


    Define and maintain the company's brand identity, values, and positioning in the marketplace, ensuring consistency and alignment across all marketing initiatives and touchpoints.



    Develop brand messaging and creative assets that resonate with target audiences and differentiate the company from competitors in the travel and tourism industry.


    Monitor brand sentiment and reputation, proactively addressing any issues or challenges that may impact brand perception or customer trust.

    4.

    Market Research and Customer Insights:

    Conduct market research, competitive analysis, and customer segmentation studies to identify market trends, opportunities, and customer needs.



    Use customer insights and feedback to inform product development, marketing strategies, and customer engagement initiatives, driving customer loyalty and satisfaction.



    Stay abreast of industry trends, emerging technologies, and best practices in marketing, continuously seeking opportunities to innovate and evolve marketing strategies.

    5.


    Team Management and Development:


    Recruit, hire, and develop a high-performing marketing team, providing coaching, training, and performance feedback to support professional growth and development.


    Foster a collaborative and inclusive team culture, encouraging creativity, accountability, and cross-functional collaboration to achieve shared goals.



    Manage departmental budgets, resource allocation, and vendor relationships including an outside media agency to optimize marketing investments and ensure alignment with business objectives.

    Qualifications


    Bachelor's degree in marketing, business administration, or related field


    8+ years of experience in marketing, with a significant focus on digital channels



    Demonstrated track record of developing and executing successful marketing strategies and campaigns in the travel and tourism industry or related field.


    Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions.



    Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.


    Proven leadership and management capabilities, with experience leading and developing high-performing teams.


    Experience in the travel and tourism industry and with co-op marketing preferred


    Experience at an agency or tour operator a plus


    Must reside in the Nashville,TN area.

    Benefits


    401(k)


    Health Insurance

    Job Type


    Full-Time


    Mostly in office

    Salary


    $115,000 - $135,000 per year
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