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    Marketing Director - Nashville, United States - Prediction Health

    Prediction Health
    Prediction Health Nashville, United States

    2 weeks ago

    Default job background
    Full time
    Description

    PredictionHealth has developed the first AI that can read and understand PT/OT documentation within an EMR.

    Our AI Platform helps clinics capture more revenue, document more compliantly and significantly reduce their documentation burden. It continually monitors 100% of notes in the EMR while also helping clinicians write their notes faster with ambient scribing and smart dictation. The platform helps therapists:

    • Save hours per day to either get their life back or see more patients
    • Ensure optimal CPT codes are being selected during their visits
    • Document compliantly

    PredictionHealth is headquartered in Nashville, Tennessee. We have a remote-friendly culture with employees all over the country, as we believe in hiring the best people regardless of their location.

    You'll be joining a world-class team that is building a product that is solving a major problem for healthcare clinicians, patients, and insurance companies.

    Our Values:

    • Start with the customer
    • Bias toward action
    • Data drives the decisions we make
    • Progress over perfection

    Position Overview:

    The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales efforts. As the first marketing hire, you will have the opportunity to build and lead a marketing team, manage key marketing functions, and work closely with the executive team to achieve our business objectives.

    Essential Duties and Responsibilities

    • Content Marketing
      • Develop and execute a content marketing strategy to drive engagement and lead generation.
      • Create and manage a content calendar, including blog posts, whitepapers, case studies, webinars, and other relevant content.
      • Oversee the production of high-quality content that aligns with our brand voice and business goals.
    • Product Marketing
      • Develop product positioning and messaging that differentiates our products in the market.
      • Conduct market research to understand customer needs, competitive landscape, and market trends.
    • Sales Enablement
      • Develop sales enablement materials, including sales decks, product sheets, and case studies.
      • Assist with training and supporting the sales team with the knowledge and tools they need to effectively sell our products.
    • SEO and Website Management
      • Develop and implement an SEO strategy to improve organic search rankings and drive traffic to our website.
      • Oversee website content and updates to ensure it is optimized for search engines and provides a great user experience.
      • Monitor website analytics and use data to inform and improve marketing strategies.
    • Brand Development
      • Build and maintain a strong, consistent brand identity across all marketing channels.
      • Develop and execute PR strategies to enhance brand visibility and reputation.
      • Manage social media presence and engagement.
    • Metrics and Reporting
      • Define and track key marketing metrics to measure the effectiveness of marketing campaigns and initiatives.
      • Prepare regular reports and presentations on marketing performance for the executive team.
      • Use data-driven insights to refine and optimize marketing strategies.
    • Other miscellaneous tasks as assigned by the founding team, duties are subject to change at the discretion of the Company

    Desired Qualifications:

    Bachelor's degree in Marketing, Business, or a related field.

    7+ years of experience in marketing, preferably within the SaaS industry.

    Proven track record of developing and executing successful marketing strategies.

    Strong understanding of content marketing, product marketing, SEO, and sales enablement.

    Excellent written and verbal communication skills.

    Ability to think strategically and execute tactically.

    Experience with marketing automation tools and CRM systems.

    Ability to work independently and as part of a team in a fast-paced, dynamic environment.

    Strong analytical skills and experience with data-driven marketing.

    Salary Range: $100K-$150K

    PredictionHealth is currently not hiring in the following states: CA, DC, MT, HI, or NY

    This organization participates in E-Verify. For further information, please visit https://e-


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