- Strategy Development: Develop comprehensive B2B marketing strategies aligned with business objectives and target market segments.
- Content Creation: Create compelling content tailored to the B2B audience such as whitepapers, case studies, blog posts, and presentations to educate and engage prospects.
- Sales Enablement: Collaborate with the sales team to provide them with the necessary marketing materials, training, and support to effectively convert leads into customers.
- Campaign Management: Plan and execute marketing campaigns from ideation to implementation, ensuring they are delivered on time and within budget.
- Market Research: Conduct market research to identify industry trends, competitive analysis, and customer insights to refine marketing strategies.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using key metrics and provide regular reports to stakeholders on the effectiveness of marketing initiatives.
- Relationship Building: Build and maintain strong relationships with key stakeholders including customers, partners, and industry influencers to enhance brand visibility and credibility.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in B2B marketing, preferably in a managerial role.
- Strong understanding of B2B marketing tactics and strategies.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Results-driven with a focus on achieving measurable outcomes.
- Experience in the technology industry is a plus.
- Experience in oil and gas operations, preferably in a chemical treatment space, is a plus.
- Outstanding leadership and character – live our values as described in our Playbook.
- Demonstrates strong leadership and coaching skills; a multiplier who continually seeks to improve.
- This role will be performed in an office setting.
- Ability to lift 15-20 pounds in order to move business materials as needed. For events, on your feet long hours of the day.
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Marketing Director - Nashville, United States - Refined Technologies, Inc.
Description
At Refined Technologies, we believe operating with aneternal purpose fuels excellence
. This guides everything we do; it gives us a purpose that is greater than ourselves. RTI is the leader in the chemical cleaning segment of the refining industry, providing patented chemistries, processes, and equipment for cleaning and treating units during shutdowns.
While focused on clients, we are fueled by our mission to:
Honor God Always, Help People Develop, Pursue Excellence, and Earn a Profit.
We are a fast-paced, dynamic, and entrepreneurial-minded organization full of servant-hearted leaders. Want to know more about our culture? Check out the
RTI Playbook . If you're ready for your work to matter, we're ready to hear from you
We're currently growing our team of Artisans with a
Marketing Director to develop and execute marketing strategies to promote our products or services to other businesses .
This position plays a strategic role in driving the success of our business by working closely with the sales team to generate leads, nurture prospects, and ultimately drive revenue growth.
This role requires a deep understanding of B2B marketing tactics, strong analytical skills, and the ability to effectively communicate the value proposition of our offerings to our target audience.
Duties & ResponsibilitiesMinimum Qualifications
Travel expected for this role is estimated at 20%.
About Refined Technologies
RTI is a global industrial solutions provider delivering value to process facilities through expert-level refinery professionals skilled in operations, engineering, and process supervision.
RTI helps those who fuel the world produce energy more effectively by delivering safe, fast, and predictable shutdowns in upstream and downstream facilities through innovative operations teams and revolutionary cleaning technologies.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice.Applicants for regular U.S. positions must be authorized to work in the United States for Refined Technologies, Inc.
without the need for sponsorship of an immigration authorization or visa (e.g., TN, H-1B, or other employment-based immigration authorization or visa).
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, or other protected status under federal, state, or local laws.
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