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    Marketing Director - Nashville, United States - Jypsi Spirits, LLC

    Jypsi Spirits, LLC
    Jypsi Spirits, LLC Nashville, United States

    3 weeks ago

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    Description
    Whiskey JYPSI Marketing Director

    The Brand:
    Whiskey JYPSI celebrates doing things the unconventional way.

    It's a commitment to the creative spirit, the process and the journey meant to inspire our community to take chances like we have – follow a different path and enjoy and experience life at its fullest.


    The Role:


    The Brand Director position will be responsible for all aspects of brand building including development and execution of marketing programs, social & digital activation, media, POS, and national and local initiatives/events.

    The position will also be responsible for day-to-day oversight of agencies and supporting team members.


    Primary responsibilities are to ensure marketing programs, events and sponsorships are reflective of the brand, of the highest quality, completed on time/budget, and lead to brand awareness and ultimately sales.


    Key Responsibilities:

    Marketing Programs:
    Develop full year marketing initiatives and budgets with guidance from general manager
    Manage development from ideation to implementation (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
    Lead development of sales materials/presentations and elements necessary to execute programming through each channel. Ensure training materials are developed and updated as needed

    Point of sale:
    Lead development and execution of all POS including brief development, creative development, signoffs and production
    Oversee delivery to market and proper implementation
    Manage budget and ROIs

    Advertising:
    (traditional, non-traditional)

    Research, ideate and develop local advertising plans for top markets based on individual opportunities and nuances
    Collaborate with creative/agency team to develop all advertising for campaigns (e.g., assigning roles, budgeting, creating timelines, conducting weekly status meetings, etc.)
    Obtain approvals and traffic to final publications/outlets
    Track results based on ROI and explore test & learn opportunities

    Social / Digital Marketing:
    (Paid & Organic)

    Social

    Collaborate on quarterly social strategy with teams
    Oversee execution of social marketing to drive awareness, engagement and ultimately sales (e.g., calendar creation, content creation, community management, channel growth, and creative marketing ideas)
    Work closely with agency/creative resource to create visually appealing content (both still & motion)
    Provide in-depth reporting, insights and analytics – test & learn
    Stay informed on emerging trends and technology

    CRM (newsletter)

    Actively cultivate and grow email list by creating and deploying shareable content


    Website:
    Advise and work with web partner to update, add pages, improve UX as needed and with new product rollouts


    PR:
    Oversee yearly PR strategy and plan including KPI development
    Manage PR agency against scope on a weekly, monthly and quarterly basis
    Hold agency accountable for ideation of press worthy pitch plans
    Ensure local PR plans come to fruition and generate positive ROI

    Merchandise:
    Manage WJ merchandise program from product development, procurement, inventory and budgeting
    Manage associated team managers in their supporting roles

    Events:
    Lead all industry and consumer events
    Create plan for yearly event participation, budget required and execution plan

    Manage onsite, train staff as needed

    Recap key learnings and implement in future activations


    Other:
    Accountable for monthly marketing budgeting (forecasting and reconciliation) for all aspects of the marketing mix
    Trend watch – constantly researching and reviewing trends in our industry
    Monthly reporting – work with team to compile and lead internal team reviews

    Required Skills:

    6-8 years of marketing experience (beverage industry experience a plus)
    Examples of past work that aligns with above responsibilities
    Entrepreneurial minded, detail oriented, able to multi-task and meet timelines
    Desire to learn and grow with a desire to help build something from the ground up
    Ability to travel as needed

    #J-18808-Ljbffr
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