- Develop and execute holistic content strategy aligned with Chicory's business objectives
- Create high-quality and engaging content across various channels, including blog posts, newsletters, social media, and white papers
- Partner cross-functionally to leverage content for prospective partner outreach initiative
- Manage and optimize content distribution channels to maximize reach and impact
- Monitor and measure the performance of content initiatives, providing regular reporting and insights to the Marketing team and cross-functional partners
- Stay updated on Chicory's current and upcoming products to ensure clear communication and alignment with our clients' evolving needs
- Conduct market research and analyze data to identify trends, opportunities, and consumer insights to inform content strategy
- Stay up-to-date on industry trends and best practices in content marketing to ensure continuous innovation
- Build upon team and company culture and act as a champion of the Chicory Principles
Qualifications - Must have experience in a content marketing role at a B2B media, ad tech company, or brand, owning the development and execution of a content strategy and plan
- Expertise in leveraging content to drive multi-channel demand generation campaigns, enhance organic SEO, develop effective social media strategies, orchestrate impactful events, and manage PR initiatives
- Ability to understand the digital landscape and convey our solutions in an easy-to-understand way
- Excellent communication and writing skills
- Adaptable mindset, recognizing the dynamic nature of the business and the need for reprioritization as needed
- Impeccable organizational skills and extremely detail oriented
- Proven ability to work towards deadlines
- Working knowledge of SEO-optimization tools, such as SEM Rush, and social media platforms
The base salary range for this position is $70,000 - $90,000 annually.
Location: New York/Hybrid
Chicory focuses on E-Commerce, Advertising, Groceries, and Recipes. Their company has offices in New York City. They have a small team that's between 11-50 employees.
You can view their website at or find them on Twitter, Facebook, and LinkedIn. -
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Content Marketing Manager - New York, United States - Chicory
Description
About the Role
As our Content Marketing Manager, you'll drive Chicory's content strategy efforts. As a crucial member of the Marketing team, you'll develop and execute compelling content initiatives that drive brand awareness, engagement, and growth. If you're a strategic thinker with a passion for storytelling and leveraging content to make meaningful connections, we would love to hear from you
Responsibilities