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    Marketing Manager - New Jersey, United States - EPM Scientific

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    Description

    We are seeking an experienced Pharmaceutical Marketing Manager to join our client's team and play a key role in developing and executing portfolio and marketing strategies for their pharmaceutical products. The ideal candidate will have a strong understanding of the pharmaceutical industry with preferred generic pharmaceuticals experience, proven experience in developing and implementing marketing campaigns complimented with knowledge of therapies and sales and distribution channel.

    Responsibilities:

    • Develop and execute marketing strategies for the portfolio as well as individual pharmaceutical products.
    • Conduct market research and analysis to identify and evaluate market share opportunities and execute strategies to gain market share.
    • Identify and implement product strategies for different trade channels and classes of trade based on utilization and consumption of products and portfolio.
    • Understand and analyze impact of payors and reimbursement
    • Identify and position products across all trade channels and customer segments
    • Develop and manage marketing budgets and product launch plan.
    • Develop and implement digital marketing strategies.
    • Manage relationships with key opinion leaders (KOLs)
    • Track and measure the effectiveness of marketing campaigns.
    • Monitor and track competitive intelligence, market landscape and product performance to continually optimize plans to meet forecasts.
    • Gain market and competitive insights from market research, customers and field-based personnel and management for communication tools and messaging development.

    Requirements:

    • Bachelor's degree in sciences or pharmacy with aptitude towards analytics and marketing
    • 4+ years of experience in pharmaceutical industry
    • Strong analytical and problem-solving skills
    • Knowledge of marketing regulations and compliance
    • Excellent communication and presentation skills
    • Ability to work independently and as part of a team.

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