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    Field Marketing Manager - Chicago, United States - International Dairy Queen, Inc.

    International Dairy Queen, Inc.
    International Dairy Queen, Inc. Chicago, United States

    3 weeks ago

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    Description
    Job Description
    This role will be under Synergize.

    Synergize is the paid search arm of Saatchi & Saatchi and they are a hyper-focused agency dedicated to paid and organic search.

    Our goal is to drive auto intenders down the funnel quickly from awareness to purchase to retention. We achieve this with proven experience, first-to-market innovation, and class-leading support.
    Review and manage the performance of Client SEM programs and plans

    Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams

    Serve as Client liaison to SEM execution team

    Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies

    Work with Regional Client on overall monthly and annual business goals and sales plans

    Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff

    Share and present SEM performance details to internal staff

    As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program

    Develop an understanding of the overall strategy, tactics and goals of SEM program

    Become an internal and external ambassador for overall program effectiveness, success and performance

    The Field Marketing Manager will be required to travel (25% to 50%) to their Client's market, executing meetings and maintaining regular contact with key Client personnel

    This position will also require the knowledge, either previous or learned, of the Client's core business and overall category as a whole

    The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings

    The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights

    The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs


    Qualifications:
    Qualifications
    4+ years of relevant experience
    Automotive Dealer and client communication experience highly preferred
    Understanding and experience with SEM is a highly preferred
    Advertising Agency experience is highly preferred
    Prior experience working with Digital Advertising is a must
    An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
    Prior experience in retail advertising or automotive category is a plus, but not required

    Attitude:
    Must assume a high level of enthusiasm and possess a positive, "team-first" attitude
    Must be a self-starter: quick learner, intuitive, and proactive
    Must have an outgoing and positive personality with a "nothing's impossible" approach to daily tasks
    Must be a "team player" embracing and enhancing the tone for the office and Agency culture
    Presentation/Communication
    Ability to effectively communicate strategy and performance details to Clients
    Ability to effectively present in front of Groups
    Excellent written communication skills
    Exceptional meeting preparation
    Adept ability to provide updates and share information to all reports

    High degree of professionalism:
    Strong focus on accuracy, attention-to-detail, and timeliness is a must
    Must be able to respond well under pressure

    Analytic & Strategic Skills:
    Ability to analyze data and arrive at sound conclusions
    Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans

    Exceptional organizational and time-management skills:
    A keen ability to prioritize workload and manage multiple tasks simultaneously
    Ability to maintain productivity while working at a fast pace
    Innate ability to organize logistics of core Client Group's tasks and keep things on-track and on-time is essential

    Computer Aptitude:
    Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must
    Additional Information
    All your information will be kept confidential according to EEO guidelines.

    #J-18808-Ljbffr
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