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Senior Digital Asset - Austin, United States - Digitalassetmanagementnews
Description
**Senior Digital Asset & Delivery Manager**
Whole Foods Austin, Texas, US
Job Description:
The Senior Marketing Asset & Delivery Manager manages the organization, storage and archival of all marketing assets including photography, as well as illustrations, video, digital, audio and multimedia assets for Whole Foods Market. The Senior Manager also orchestrates the delivery of Marketing assets across various platforms used for distribution, printing, display and auditing.
Day-to-day, this Team Member will oversee management of the DAM platform and related asset delivery systems, including quality control and review of assets uploaded, and responsibility to train & assist Team Members as needed. The manager will be the liaison for Marketing, Technology, Ecommerce, Store and Amazon partners who access the DAM and delivery systems.
The Senior Marketing Asset Manager is a member of the Global Marketing team, supervising the Digital Asset Manager and reporting to the Senior Team Leader, Creative Production & Marketing Business Operations.
Responsibilities:
Design and maintain the integrity of data architecture , naming convention and metadata within the DAM and delivery systems
Collaborate with Marketing, Creative, Packaging, Tech, UX/UI Design, Ecommerce, Learning & Development, Events, Store and Amazon teams to understand and address the needs of all DAM users
Innovate, streamline and manage DAM workflows by creating policies and processes to provide standardization, structure and consistency in nomenclature and metadata requirements
Design and refine the DAM data schema to improve the user experience and searchability of assets
Streamline, manage and audit user profiles, permissions and the configuration of security policies
Audit all assets and associated metadata for accuracy and completeness
Develop training materials, video tutorials and educational sessions to foster software proficiency and DAM compliance
Collaborate with Contracts Manager to develop process to review assets pending T&R/usage rights expiration and capture renewed usage rights in DAM
Assist Contracts Manager in researching asset usage inquiries
Drive team efficiency in production by creating a system that easily surfaces existing assets by search , avoiding creation duplicate or similar assets
Be familiar with library of existing/recent creative assets to make recommendations as appropriate
Oversee expense planning and tracking including projecting annual budget needs, updating quarterly forecasts, and managing individual projects to approved estimates
Drive the overall vision and strategy for software quality, including troubleshooting platforms, documenting bugs and suggesting feature improvements with external stakeholders
Lead and mentor Digital Asset Manager to continual growth and providing opportunities to lead
Manage partners and potentially contractors, interns to success
Qualifications:
Desired degree in Library Science, Information Science or related field
Required 3-5 years professional experience in maintaining a DAM system, ideally in either an Agency or Retail Brand environment for creative assets across various media types
Desired experience integrating delivery or distribution platforms to DAM system
Advanced knowledge and administrator-level experience with Cumulus or other DAM system
Experience with marketing/advertising assets desired and knowledge of various file types (JPEG , TIFF, PNG , GIF , EPS , AI, INDD, PSD, PDF , MOV , HTML, etc.)
Desired understanding of asset specs for various channels including online digital (standard & rich media units), social media, email, TV, video, audio, etc.
Understanding of key asset specifications and requirements to fulfill marketing channel activations
Knowledge of rights management considerations in terms of time, territory, channel, T&R, etc.
Experience collaborating with Technology partners in DAM maintenance and feature enhancements
Ability to translate complex framework and extensive metadata to a simplified overview for DAM users
Comfort in leading internal and external stakeholders to gain consensus and clarity
Experience leading 3rd parties through clear strategy, goals, deliverables and timeline management
Creative vision for broader goals, paired with a passion for organization and details
Comfort working under accelerated timelines and multitasking to manage various projects
Ability to communicate detailed information in a clear, organized manner
Proficiency in Microsoft suite and experience in creating presentation decks
Innovator to create new process solutions
Tireless relationship and consensus builder
Resourceful self-starter, comfortable with ambiguity
Energetic, friendly, and self-motivated with a great sense of humor
Enthusiastic ambassador of Whole Foods Market with an understanding of and appreciation for our Core Values, Leadership Principles and Culture
Position located in Austin, Texas at Whole Foods Market Global Headquarters
Up to 10% travel required
**Employer:** Whole Foods ()
**Location:** Austin, Texas, US
**Posted Date:** 17/06/2021
**Expiry Date:** 17/10/2021
**Type:** Full-Time
**Categories:** DAM User / Operator, Digital Marketing / Marketing Technology
**Ref:** DN-JB-438
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