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    Social Media and Content Manager - San Antonio, United States - Xpel Technologies Corp

    Xpel Technologies Corp
    Xpel Technologies Corp San Antonio, United States

    1 week ago

    Default job background
    Description
    Social Media and Content Manager (San Antonio, TX)

    Published On 9/7/2023

    Location:
    San Antonio, TX


    Department:
    Marketing

    Reports to:
    Michael C Mejia

    Summary We are seeking adynamic, detail-oriented Social Media and Content Manager to join our growingMarketing team.

    The Social Media and Content Manager will play a critical rolein elevating XPEL's brand awareness, engagement, and community-building effortsthrough strategic content creation and dissemination.

    CoreDuties
    Social Media Management

    • Develop and execute a robust social mediastrategy across platforms including but not limited to Facebook, Instagram,Twitter, LinkedIn, TikTok, and YouTube.
    • Partnering with media team todevelop compelling, innovative, and engaging content that aligns with XPEL'sbrand image and marketing goals. This includes posts, videos, images, andcomments. Ensure a regular content schedule for consistent engagement.
    • Represent XPEL across social channels as thesole voice of the brand. Maintain the brand's tone, personality, and valuesconsistently across all social platforms.
    • Monitor, manage, and respond to socialmedia activity and customer inquiries.
    • Plan and oversee the scheduling of posts,stories, and other interactive elements to maximize reach and engagement.
    • Keep abreast of the latestsocial media best practices, technologies, and industry trends. Communicatethese insights to the marketing team and integrate them into the social mediastrategies.
    • Collaborate with other departments (e.g.,product development, sales) to manage brand reputation, coordinate promotions,and increase reach.
    • Analyze key metrics and adjust strategyas necessary.
    Content Creation and Management

    • Research, write, edit, and publishengaging, informative blog posts, articles, and other written content.
    • Coordinate with the graphic design teamto create visually compelling media elements.
    • Collaborate with the Sales and Productteams to generate product-focused content that educates and inspires.
    • Conduct SEO optimization for all writtencontent.
    Job Requirements

    • Bachelor's degree in marketing, communications, or arelated field.
    • 5+ years of experience in social media management with aproven track record of growing social media channels and driving engagement.
    • Strong understanding of social media algorithms and bestpractices.
    • Excellent written and verbal communication skills,including copywriting and editing.
    • Knowledge of social media advertising platforms,including Meta Business Suite, Twitter Ads, LinkedIn Ads, and more.
    • Proficiency in social media management tools, such asHootsuite, Buffer, Sprout Social, or similar.
    • Analytical mindset with experience in using social mediaanalytics tools to track and report on social media performance.
    • Ability to manage multiple projects at once, work underpressure, and meet deadlines.
    • Passion for social media and a drive to stay up-to-datewith emerging trends and technologies.
    XPEL, Inc


    is anEqual Opportunity Employer:
    Female / Minority / Disability / Protected Veteran/ Sexual Orientation / Gender Identity

    #J-18808-Ljbffr
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