Ben Toalson

I love video production, video content marketing, and telling stories through film. My background is in graphic design and web development, where I honed my eye and attention to detail, and I also have a background in music, that taught me the art of connecting stories to the deepest parts of our emotional experience. I bring these sensibilities to everything I do with video, whether it be branded video content, promotional videos, or various types of films.

I get the most joy out of making videos that make people laugh, or cry, or think, or just help them along in their journey.

Senior Video Content Marketer
Podia | Full-time, Remote
Aug 2019 - Oct 2023

• Developed a video content strategy that grew the company's YouTube channel from 500 to 30,000 subscribers in 4 years
• Earned the brand YouTube channel more than 3 million video views and 6.8 million impressions
• Planned and produced an audience building course "Get Noticed!" attracting hundreds of new students and reaching thousands on YouTube
• Created an educational YouTube series "Making and launching your first online course" that earned more than 250,000 views
• Produced a six episode documentary series, “From idea to launch”
• Produced a YouTube series about webinar tools and tips that earned more than 780,000 views
• Created video branding guidelines and created visual and sonic assets for all video marketing projects

Skills:

Online Video Marketing · Videography · Video Camera · Social Media Content Creation · Editing Software · Editing · Communication · Adobe Premiere Pro · Project Management · Project Planning · YouTube Video Creation · YouTube Analytics · YouTube Marketing · Live Video Streaming · YouTube · Video Marketing · Content Strategy · Video Production · Video Editing

Projects:

Podia YouTube channel
During my 4 years at Podia, I developed a video content strategy that grew the company's YouTube channel from 500 to 30,000 subscribers and earned the brand YouTube channel more than 3 million video views.

Get noticed! Build an audience that loves your work
A free, 33 lesson online course built to help Podia users build an audience. It serves as both a top-of-funnel resource and as a bottom-of-funnel user activation tool. Production of this course included market research, creator interviews, full video production, and the designing of supporting lesson materials. This course was published on the Podia platform where it attracted hundreds of students, and on the Podia YouTube channel where it earned tens of thousands of views.

EVERYTHING you need to know to run AMAZING WEBINARS - YouTube
This project began shortly after the release of Podia's new webinar feature, with the aim of reaching creators interested in selling webinar access to their audience. This series drove more than 780,000 views.

From idea to launch: building an online course with Walter Chen - YouTube
This documentary series follows entrepreneur and creator Walter Chen as he builds his first online course on the Podia platform guided by Len Markidan, CMO of Podia. Designed to give insights into the course creation process and demonstrate Podia's online course platfrom, this series garnered tens of thousands of views.

Making and launching your first online course - YouTube
This YouTube series centered around Podia's core product, online course hosting, and targeted customers who were likely to be searching for an online course hosting platform. The series has earned more than 250,000 views.

Video Producer
Daily Content Machine, Contract
Aug 2020 - Feb 2021

• Produced an average of 8-10 short clips from 60 to 90 minute podcast and webinar episodes every week
• Edited and formatted short-form videos, publishing daily for 6 months across 5 major social media platforms.
• Posted over 500 YouTube videos in 6 months, averaging a 7.9% CTR (Click-through rate)

Skills:

Online Video Marketing · Videography · Video Camera · Social Media Content Creation · Editing Software · Editing · Adobe Premiere Pro · YouTube Analytics · Video Production · Video Editing

Director of Communications
First United Methodist Church Boerne, Part-time
Jun 2017 - Oct 2020

• Created branding guidelines for all marketing channels and materials
• Oversaw all social media, newsletter, print, and video communication

Skills:

Online Video Marketing · Videography · Video Camera · Social Media Content Creation · Editing Software · Editing · Communication · Adobe Premiere Pro · Digital Marketing · Graphic Design · Print Design · Marketing Strategy · Live Video Streaming · Video Production

Projects:

FUMC Boerne Pillars - Rebranding project
Designed new logo and branding assets and created branding guidelines for all digital and print communications. Produced a promotional video showcasing the new branding and communicating the new outreach strategy connected to the rebrand.

Video Producer, Owner
Toalson Media · Full-time
Mar 2014 - Aug 2019

• Video marketing consultation for brands and individuals, including audience research, content strategy/ideation, equipment recommendations, video production, and distribution
• Provided full video production services for brands and individuals

Skills:

Online Video Marketing · Videography · Video Camera · Social Media Content Creation · Editing Software · Editing · Communication · Adobe Premiere Pro · Marketing Strategy · Video Marketing · Content Strategy · Video Production · Video Editing

Projects:

Tough Nissi - A Documentary Short Film
Produced, directed, and filmed this documentary short film that follows Nissi Salazar, a woman with cerebral palsy, as she works with her supportive team to prepare for and compete in the Tough Mudder obstacle course. The film was released in local theaters to hundreds of audience members, has earned nearly 2000 views on various social media channels, and was an official selection for the 2017 Mission City Film Festival in San Antonio, TX.

The Origins of Kika's Sauce - Documentary short film
A documentary short film produced for Chilito's Express about the origins of their signature sauce for a national grocery distribution contest. The documentary and supporting materials were instrumental in helping Chilito's Express win 2nd place and earn a distribution deal.

Copywriting certification

Certified Adobe Suite Professional