- Collaborates effectively with both client and internal teams across the region and with Latin American countries to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products.
- Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
- Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from the Data Lead
- Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.
- Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.
- 7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
- Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
- Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
- Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
- Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
- Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.
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Director of Media
Found in: One Red Cent US C2 - 2 days ago
PolicyBind Miami, United StatesJob Description · Job DescriptionPolicyBind? · PolicyBind is a digital marketing company that specializes in affiliate marketing and lead generation. "Simplify the online shopping experience for consumers" is the mission we've successfully carried out in several rapidly growing s ...
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Sr. Director, Digital Media Buying
Found in: ZipRecruiter Standard US C2 - 2 days ago
National Marketing & Advertising Agency Miami, United StatesJob Description · Job DescriptionThe Digital Media Buying & Ad Tech Director will serve as the primary campaign liaison between Media Planning, Ad-Ops, and Programmatic Buying to ensure flawless campaign execution, measurability and performance. This role will be responsible for ...
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Director, Social Media and Digital Advertising
Found in: ZipRecruiter Test10S US C2 - 1 day ago
Best Buddies Int. Inc Miami, United StatesJob Description · Job DescriptionBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for i ...
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Associate Media Director
Found in: Lensa US 4 C2 - 3 days ago
Publicis Doral, United StatesFull-time · Job Description · Collaborates effectively with both client and internal teams across the region and with Latin American countries to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products ...
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Sr Director, Social Media
Found in: Lensa US 4 C2 - 5 days ago
Franchise World Headquarters Llc Doral, United StatesSr Director, Social Media & Digital PresenceMiami, FL, USAReq #1293Monday, April 15, 2024We are Subway Headquarters A dedicated team of professionals supporting thousands of franchisees around the globe.Region : Miami, FL USAReady for a fresh, new career? Look no further because ...
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Sr Director, Social Media
Found in: Lensa US 4 C2 - 3 days ago
The Subway HR Team Doral, United StatesSr Director, Social Media & Digital Presence · Miami, FL, USA Req #1293 · 15 April 2024 · Region : Miami, FL USA · Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. · Why Join Us? · At Subway, "better" is b ...
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Social Media Marketing Director
Found in: ZipRecruiter Standard US C2 - 2 days ago
AYC HoldIng Fort Lauderdale, United StatesJob Description · Job DescriptionHigh-end Marine company, looking to create an internal Marketing division to bring a new concept to the Marine industry. We are looking for highly motivated individuals with ability and knowledge to work within several different platforms of socia ...
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Brand Media Specialist
Found in: Indeed US C2 - 1 day ago
Unique Vacations Miami, United States Full timeDO WHAT YOU LOVE · Unique Vacations, Inc. - an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts - is seeking a forward-thinking Brand Media Specialist to join its remarkable Miami-based, in-house team. · WHO ARE WE? · Unique Vacations, Inc. is an ...
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Marketing Manager
Found in: Appcast Linkedin GBL C2 - 20 hours ago
Siebert Financial Miami Beach, United StatesWe are looking for someone to bring an innovative approach to finance Siebert Financial is not your everyday financial company. At Siebert there are a breadth of opportunities regarding recent ventures that the Siebert Financial Umbrella and partner companies are working on, and ...
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Sales Director
Found in: Appcast Linkedin GBL C2 - 1 day ago
Org3D Miami, United StatesSales Director · DSP / DMP / Agency Sales / Digital Media Sales / CTV · This rapidly growing AdTech company is looking for an experienced seller to sell to brands and agencies. The company is a leading DSP, which has seen impressive growth over the last 5 years. · The role · Sel ...
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Senior Marketing Manager
Found in: Appcast Linkedin GBL C2 - 20 hours ago
Gale Hotels Miami, United StatesJob Title: Senior Marketing Manager · Department: Marketing · Reports To: Marketing Director · FLSA Status: Exempt · SUMMARY: · The Marketing Manager is responsible for implementing brand standards, driving qualified traffic, and maintaining or increasing occupancy. Oversees coll ...
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Vice President of Marketing – International NPO
Found in: Appcast Linkedin GBL C2 - 20 hours ago
M SEARCH Miami, United StatesM SEARCH has been retained by an international, mission-driven, non-profit organization, who is currently seeking a dynamic marketing leader to serve as VP of Marketing for the south Florida region. The ideal candidate will be a highly strategic marketing leader who is looking fo ...
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Director of Marketing
Found in: One Red Cent US C2 - 2 days ago
SHUTTS & BOWEN Miami, United StatesJob Description · Job DescriptionShutts & Bowen LLP, a full-service law firm in Florida, is seeking a Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and executing marketing plans for our firm. You will work closely wit ...
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Executive Director
Found in: Appcast Linkedin GBL C2 - 20 hours ago
O, Miami, Inc. Miami, United StatesO, Miami is searching for a new Executive Director · Classification: Fulltime; Exempt · Position Reports to: O, Miami Board of Directors · Location: Miami office and remote hybrid work within South Florida Currently the O, Miami staff is working in a hybrid in-office/remote sche ...
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Head of Paid Social
Found in: Lensa US 4 C2 - 2 days ago
Neon Flux LLC. Miami, FL, United StatesHead of Paid Social · Remote · Neon Flux, an innovative and fast-paced brand accelerator, is seeking a Head of Paid Social to lead our Paid Social growth team. Day-to-day tasks include leading our Paid Social team, launching and optimizing campaigns, analyzing media buying data ...
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Creative Director
Found in: One Red Cent US C2 - 2 days ago
Orionvisual Miami, United StatesJob Description · Job DescriptionThe Creative Director/Marketing Manager will bring the Executive Team's vision into reality through a variety of mediums and formats (branding). For this role, you should understand the full marketing mix and be familiar with ways to analyze marke ...
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Associate Creative Director
Found in: ZipRecruiter Test10S US C2 - 14 hours ago
1000heads Miami, United StatesJob Description · Job DescriptionTitle: Associate Creative Director · Reporting to: Head of Creative · Location : Hybrid – Los Angeles, New York, Miami, Chicago · Contract: Full Time · Hours of work: 37.5/week · We are looking for an Associate Creative Director who excels in ...
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General Manager
Found in: Jooble US O C2 - 18 hours ago
Red Bull Gruppe Miami, FL, United StatesReporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. Your leadership team is composed of a Director, Marketing (DOM); and Director, Distribution (DOD) and is expected t ...
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E-Services Technician
Found in: ZipRecruiter Test10S US C2 - 2 days ago
EAST Miami Miami, United StatesJob Description · Job DescriptionJOB DESCRIPTION · Position Title: Technology Technician · Department: E-Services · Reports to: Director of E-Services · Nature of the Job · Basic Purpose & Objective of the Position · Hourly non-exempt, non-supervisory position. Primarily respons ...
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Social Media Marketing Associate- Temporary to Permanent
Found in: ZipRecruiter Test10P US C2 - 2 days ago
Scheck Hillel Community School Miami, United StatesJob Description · Job DescriptionThe Social Media Marketing Associate leads the execution of high quality, engaging social content for Scheck Hillel Community School, expertly capturing on campus and off campus events/initiatives and transforming these moments into "click worthy" ...
Associate Media Director - Miami, United States - Publicis Groupe
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