Director of Media - Miami, United States - PolicyBind

Description

Job Description

PolicyBind?

PolicyBind is a digital marketing company that specializes in affiliate marketing and lead generation. "Simplify the online shopping experience for consumers" is the mission we've successfully carried out in several rapidly growing services verticals such as: Insurance, Home Improvement, Legal, and more. Driving consumers closer to the point of sale via a phone call (instead of a traditional online form submit), and leveraging data points to properly place that consumer with the best service provider - have made our product highly sought after by some of the largest names in the industries we serve.

Our 300% year over year growth (Founded in 2019) is attributed to our organization's ability to select, train, recognize, and reward the right people for the positions they will enjoy and thrive in. The byproduct of this process is a phenomenal group of people that produces an excellent product, and has helped millions of consumers get the services they need without traditional difficulties. Bottom line - our real "product" is our people, and we want you to be the next

Enjoying the "Company" you keep (The Perfect Person)

One of the biggest things we've realized is that starting by seeking out someone that has the skill set to perform the job BEFORE we find out if they mesh with our company culture is like putting the cart before the horse (it just don't work). So take a look at PolicyBinds Core Values - if you can deeply relate to all of these, then you my friend are the right PERSON for our organization. Take a moment to say these out loud:

1. Adaptive: Technology has made the modern work environment move at a blinding pace. What works today will become obsolete tomorrow. Can you embrace and work WITH these changes (rather than having them overwhelm you)?
2. Fun: Happiness isn't some point on a map - it's the here and now. It's up to all of us to see the good in every situation and see what we can GIVE to others, rather than what we can take from them. Let's have fun when we're chasing down our goals - so much so that it's contagious
3. Responsible: Do what you say you will do, when you say you will do it. Be proud to be someone that can be relied upon.
4. Efficient: We live in a complex world, and we do everything in our power not to add to that complexity (especially when it adds no value).
5. Team Player: It's understood that what's more important than any one person is the organization as a whole. The goal isn't to arrive at the top of the mountain by ourselves - but as a team - so we can share the experience with one another

Did that feel good? If the answer was a YES - let's continue...

Life's too short to be miserable at work (The Perfect Team Member)

Now we need to understand if you're a fit for the position on the team we have available. Take a look at the Description, Responsibilities, and Qualifications this spot on the team requires. If you're excited and feel like you can provide value: we need to speak

The Opportunity:

As the Director of Media you will be responsible for spearheading all media buying related initiatives. Ensuring we have enough leads to match our current demand is the foundation of your day to day. You'll work closely with the CEO, COO, and Sales Teams to deploy our internal media budgets to fill capacity, and test/refine media buying strategies to optimize the leads we send to our Advertisers (while staying profitable).

You will also have the opportunity to build a team of mid-level and junior media buyers around you to assist in hitting our growing targets. You're in charge of deploying training, bonus structures, KPI targets, leading/managing the mid-level media buyers – who will in turn run smaller "pods" of junior media buyers.

What you love doing: (Job Description)

• Building, testing, optimizing, and scaling several campaigns across a variety of different media buying platforms (Ideally: Native, Social, Search, and Email)
• Uncovering and reporting large opportunities that exist in the marketplace that our internal teams can help fulfill
• Run supply team meetings and motivate the team
• Seek out, establish, and grow relationships with media buyers (this means some conferences/travel required)
• Help establish, manage, and report on supply team KPIs that feed into our quarterly and yearly production goal track
• Work with CEO to manage P&L of the supply department
• Work alongside other channel directors (sales, quality assurance, and operations) to ensure all large initiatives are implemented
• Plan out and deploy supply incentive programs for our media team
• Build out a hiring forecast to continually add junior and mid-level media/affiliate team members

What you bring to the team: (Skillset)

• A proven track record of individual, managerial, and director level achievement in your industry (marketing or affiliate industry preferred). Minimum 5 years of senior-level media buying experience, with 3+ years high level leadership experience.
• Experience working with small startup teams, AND large public companies - and how to marry these types of organizations together to do business successfully
• Experience with simultaneously running marketing budgets of over 10k in spend per day in the following platforms: Native, Social, Search, and Email (Push-Pop platforms would also be helpful)
• Experience in successfully running lead generation offers in Insurance (Medicare, Health, Auto are our biggest), but also some experience in verticals we plan on building out: Home Services (Solar, Home Improvement), Financial Services (Credit Repair, Debt), or Legal (Mass Tort, MVA).
• You understand what it's like to build a department from humble beginnings – to hyper growth.
• Advanced analytical and problem solving skills - especially as it pertains to media buying
• You enjoy business travel and conference networking
• You are incredibly organized and understand the phrase "What gets measured, gets managed"
• Ability to prioritize, delegate, or turn down a large volume of opportunities quickly and effectively
• Ensure our core values are embodied not just on an individual level, but a team/division level as well

PolicyBind Perks (what we do for you):

• Our approach to salary: "Pay more than market - Expect more than market"
• Healthcare - Medical, Dental, and Vision coverage through our marketplace
• Remote Work Model - Save the time and the environment.
• Home Office Stipend - You'll need things, we help with this.
• 2 Company Retreats per year
• PTO, Holidays, Paid Sick Time, Mental Health Days
• "Learning" Stipend - We want you to grow, and well support any courses or conferences you'd like to attend
• A GREAT team to work and grow with

PolicyBind is an equal opportunity employer - diversity is strength. We also encourage all Veterans to apply (the company is Veteran Owned)

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