- Serve as a marketing core member in cross-functional teams for new product development initiatives
- Participate in the development/review of product specifications.
- Proven ability to effectively position and communicate product value
- Perform business case planning for evaluating new opportunities
- Develop forecasting and planning for new product development
- Work directly with Key Opinion Leaders and partners to identify key product needs and feedback regarding current and future products
- Demonstrated marketing strategy and business strategy capabilities
- Capacity to learn new technical skills and build clinical acumen for clear communication in all customer-facing materials
- Assess potential new indications and applications for our core technologies to expand access to broader patient populations
- Collect market research to understand the voice-of-customer to inform the pipeline of new products
- Conduct competitive product analysis and market research of the neurovascular landscape
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conducts pricing research and analysis to ensure competitive product and service pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Analyzes and evaluates financial aspects of product development.
- Collaborates in the development of new products.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Performs other duties as assigned.
- Bachelor's degree in Business, Marketing, or related field required; Master's degree preferred.
- Minimum 5 years of experience
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite or related software.
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Marketing Manager - Fremont, United States - QAPEL MEDICAL INC
Description
Job Description
Job DescriptionAbout Q'Apel:
At Q'Apel, we are passionate about revolutionizing neurovascular access. In the simplest sense, we're a company that creates solutions. We design novel access device technology for vascular interventions and unmet clinical needs. Because in the precious seconds that surround a stroke emergency, clinicians need technology that delivers. That's where Q'Apel comes in.
Successful Q'Apel team members step up to the plate and work together to achieve our goals every single day. Our startup philosophy requires an all-hands-on-deck attitude, taking on all changes with excitement and a great attitude.
Who we want:
Q'Apel is searching for a Marketing Manager to coordinate and develop marketing policies, programs, and campaigns.
Job Description Summary:
The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.
Position Responsibilities and Authorities:
Qualification Requirements:
Education:
Experience & Skills:
Our salary ranges are calculated by role and level. Your position within that range will be determined by your job-related knowledge, skills, experience, relevant education, and training/certifications. In addition to those factors, we also examine internal equity as well as consider current market rate, and title may be assessed one level lower or higher accordingly. After you join the company your performance, contributions, and results along with business and organizational needs will affect your base salary. The base salary range for this full-time position is between $130,000 to $150,000 + equity + benefits.
