- Lead the definition and development of the GTM strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preference.
- Partner with PM and other marketing functionalities to execute successful product marketing communications and GTM plans around the PC components.
- Provide thought leadership to influence decisions and tradeoffs related to short- and long-term marketing strategy.
- Interested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC components.
- Establish a scalable curation process to identify opportunities across products and services that reflect ASUS's key themes and priorities that are consistent with the brand, style and tone.
- Work with social and digital production teams to project manage cross-channel content marketing programs and content optimization efforts.
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
- Conduct and do competitive benchmarking and product comparison.
- Be knowledgeable in the hardware/product range and marketing requirements.
- Be responsible for managing the marketing budget and approval processes.
- Maintain good attendance and punctuality.
- Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required.
- Excellent written and verbal communication skills in English
- Bachelor's Degree
- 7+ years of Product Marketing or strategy experience with consumer electronics
- Experience working in a cross-functional capacity with a fast-paced, changing environment across functions
- Experience creating GTM documents, including defining audience, positioning , value proposition and success metrics
- Interest and understanding of consumer electronic industry.
- MBA
- Office Only: Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
- May involve travel to meeting events and conventions
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Product Marketing Manager - Fremont, United States - ASUS Computer International
Description
Job Description Overview:
The Product Marketing Manager is responsible for developing and implementing the VGA product line marketing GTM (Go-to-market) strategy, overseeing day-to-day operations, conducting market research and analysis, and collaborating with other marketing teams for effective campaign execution.
Essential Duties and Responsibilities:
Years of Education
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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