- Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
- Accurately and effectively estimate level of effort for analytics projects
- Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
- Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
- Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages
- Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications
- Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations
- As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
- Identify research and analytics initiatives to support strategy development
- Create business cases for successful analytics initiatives
- Design and manage strategic analytic roadmaps for clients
- Present to clients and prospective clients on results of current projects as well as new business opportunities
- Manages, trains, and provides on-going leadership and mentorship to Data Analysts
- 3+ Years of relevant experience in Google Cloud services such as BigQuery, GCS, Cloud SQL, ML, DataStudio.
- Advanced knowledge and experience in SQL and Python.
- Experience building and optimizing 'big data' data pipelines, architectures and data sets in GCP.
- Tableau Front-end and Backend development experience a strong plus.
- Experience analyzing data to identify issues and inconsistencies.
- Passionate about data and understanding consumer behavior.
- Excellent communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Familiarity with version control software (Git) and writing technical documentation.
- Knowledge of data testing in DBT and Google Cloud certifications are a big plus.
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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Manager Data Intelligence - New York, United States - PDX
Description
Job Description
The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.
RESPONSIBILITIES:
Qualifications:
Qualifications
Additional Information
The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500 - $137,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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