Elizabet Ivanova

Aspiring brand manager who is passionate about working with luxury fashion brands by helping them maintain a positive reputation in the fashion industry and amongst competitors. As a Gen Z, I use my creative and critical thinking to solve problems and create innovative ideas that help the brand remain relevant to today's culture. The experience of growing up in two different countries helped me adapt a distinctive point of view and gave me the ability to bring a unique perspective to every project I work on.

Battalion PR- New York, New York
Fashion Public Relations Intern

Assisting in the development and management of influencer activations, product seeding campaigns and gifting

Coordinating sample trafficking, product loans and editorial photo shoots for agency clients

Reading key media outlets daily, monitoring for industry trends, competitive insights, and news announcements,

assisting with preparation of communication materials, including look books, media alerts and pitches

Boyko & Co. - New York, New York March 2020 – December 2022

Public Relations Assistant

Ensured strong brand presence in online and offline channels by developing advertising campaigns for new products/services

Researched and stayed on the pulse of emerging trends and opportunities to enhance our marketing activities

Recorded all new samples in Fashion GPS for upcoming collections each season and added additional look, product

information and imagery to the database

Michael Kors - New York, New York June 2021 – August 2021

Michael Kors Brand Marketing Intern

Helped to facilitate seasonal planning process, working cross functionally with all internal teams and global partners to develop campaign briefs that strategically align with business priorities

Managed strong relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness

Received and coordinated review of local seasonal marketing plans, calendars and other local activities that require the partnership of internal teams

Michael Kors Digital Marketing Intern June 2020 – August 2020

Worked within new and traditional media to raise awareness for MK and managed digital strategies such as

SEO/SEM marketing, which led to 10% increase in the website visit

Analyzed digital data to draw key recommendations around MK website optimization

Monitored key online marketing metrics to track success and coordinate with MK sales team to create marketing

campaigns for upcoming products

Master of Professional Studies in Fashion Marketing • LIM College
BBA in Advertising and Marketing Communications • Zicklin School of Business at Baruch College