- Work with individual attorneys and practice groups to plan and execute strategic goals and create marketing plans to support their respective practice areas.
- Project and manage the firm's marketing budget and expenses with monthly and yearly projections. Manage the marketing budget.
- Respond to requests for information from the media, and create press releases or other media communications to promote the firm.
- Support the design of print and web advertising.
- Foster the growth of the firms presence on social media platforms and ensure that the content aligns with the goals of the firm.
- Interface with outside vendors on the website, Google ranking, social media campaigns, and metrics, among other areas.
- Collecting and interpreting data/analytics and SEO best practices to enhance digital marketing and outreach via email, social and digital media, and content marketing efforts.
- Coordinate keeping the website current and up to date with news articles, staff changes, videos, and other content.
- Conduct research to target specific communities and individuals as prospective clients, as well as marketing initiatives of competitors.
- Create and monitor Google Alerts related to clients, industries, legal issues, and practice areas.
- Order and maintain inventory of all branded items for the firm, for both client gifts as well as internal use.
- Host community events near law office locations and work with staff on events in their respective locations.
- Manage digital media (website, YouTube, social media, etc.) and post social media content.
- Format and distribute external communications, including announcements and client advisories via email blast, traditional and digital media, and content syndication platforms.
- Create and manage in-house events including outings and performance contests.
- Responsible for updating logos and firm swag.
- Work with charitable organizations.
- Assist recruiter with college day and other recruiting events.
- Comply with legal industry regulations and update legal directories.
- Bachelors degree in Marketing, Business Administration, or related field required
- Experience with a law firm, legal service, or medical industry required.
- Bi-lingual, Spanish, and English. Must be proficient in writing, reading and speaking Spanish.
- 5+ years of experience in being a marketing manager at a mid size law firm, or equivalent coordinating the firms marketing and community building required.
- Ability to travel to various local offices in NJ.
- Knowledge and experience using AI tools.
- Self-starter with expertise in digital and social media.
- Possess excellent writing/editing skills and the ability to communicate persuasively and concisely.
- Must have experience overseeing social media, and on- and offline media campaigns.
- Must have experience in managing a marketing budget of 1M+
- Able to support projects and work both generated internally and managed by external vendors.
- High emotional intelligence with the ability to navigate and discuss marketing tactics and campaigns.
- Proven ability to work effectively with a wide range of stakeholders, including firm partners, attorneys and their staff, support staff, and outside vendors.
- Understanding of employer branding, reputation management, analytics and metrics, lead generation, and other areas of marketing.
- Adept with utilizing technology and information.
- Proficient with Microsoft Office Suite and legal software.
- Able to maintain absolute confidentiality and manage sensitive situations.
- Act with integrity and professionalism.
- Superior organization skills and attention to detail.
- Creative and detailed focused with solid project management, outstanding people, and excellent verbal and non-verbal communication skills.
- Juggle competing deadlines in a fast-paced environment.
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Description
Marketing Manager New Brunswick, NJ (onsite)
A well-established and highly-respected law firm is looking for a Marketing Manager to join their team in New Brunswick, NJ. The Marketing Manager is responsible for developing and executing creative marketing and advertising campaigns, overseeing the firm's website and social media content, and participating in stakeholder events and seminars. This person will have the opportunity to make a real impact within the organization by leveraging their excellent communication and relationship-building skills.
Responsibilities
Qualifications