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    Head of Brand and Marketing - Boston, MA, United States - Semrush

    Semrush
    Semrush Boston, MA, United States

    1 week ago

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    Description
    We are Semrush, a global IT company developing our own product – a platform for digital marketers.

    This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.

    We're looking for a h2 brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activations

    You've managed large-scale brand activations that attracted millions of people, and you know how to tie it to revenue.

    Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You know how social media works and know how to get the audience to talk about your brand.
    Be the Brand Champion.

    Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.

    Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.

    Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.

    Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.

    Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
    Build and execute the strategy for partner marketing.

    Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.

    Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.

    Manage a small team of project managers/program managers/campaign managers.
    10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
    ~ Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).
    ~ Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
    ~ Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward.
    ~ Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
    ~ Excellent communicator, capable of building and maintaining h2 relationships with all stakeholders.
    ~ Extraordinary verbal and written English skills.
    ~ You speak multiple languages (ES, DE, FR).

    The Brand Campaigns Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership.

    We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.

    This is a "work-from-office" role, but you have the flexibility to #wfh for various reasons.
    ~ Low cost medical, dental, and vision plans.
    ~ Dependent Care Savings Accounts and Flexible Spending Accounts.
    ~ Employee Assistance Program.
    ~401(k) plan with flexible ways to save and fully vested employer match up to 4%
    ~ Short-term and Long-term Disability.
    ~ Travel Insurance.
    ~ Free Parking for employees (Prudential Center).

    We've been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more.

    In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

    10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development.

    We celebrate diversity and are committed to creating an inclusive environment for all employees.

    We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

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