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    VP, Brand Marketing - Boston, MA, United States - Incentivio

    Incentivio
    Incentivio Boston, MA, United States

    2 weeks ago

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    Description
    VP of Marketing at Incentivio

    Join Incentivio, a rapidly growing startup dedicated to empowering restaurants to boost revenue and enhance margins through comprehensive digital guest experiences.

    From personalized mobile apps to streamlined online ordering, loyalty programs, delivery services, analytics, and more, our cloud-based platform enables restaurants across North America to elevate their digital presence.

    As we continue expanding, we are seeking diligent and self-motivated individuals to join our dynamic team, contributing to our mission to level the digital playing field in the restaurant industry.

    We areare looking for a VP of Marketing, and the ideal candidate will have a broad base of marketing experience and a proven record of success, with deep expertise in account based marketing,performance marketing, content marketing, product marketing, BDR managementand marketing analytics.

    The VP of Marketing will be a part of Incentivio's executive team.
    Represent the marketing function on the executive team
    Develop and implement marketing strategies to meet company objectives, including demand generation & account based marketing
    Develop annual & quarterly marketing plans and budgets
    Lead a team of marketing professionals to execute campaigns and initiatives
    Analyze market trends and customer insights to optimize marketing efforts
    Collaborate with cross-functional teams to ensure alignment on marketing goals
    Job Requirements for VP of Marketing at Incentivio
    Minimum of 10 years experience in marketing, with at least 5 years leading marketing teams
    Experience with Demand Generation and Account Based Marketing
    Prior experience working with an agency or with an internal team to document and refine brand voice & creative direction
    Demonstrated success in developing and implementing marketing strategies
    Bachelor's degree in Marketing or related field (MBA preferred)
    Experience in digital marketing and social media platforms


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