Emily Spadafora

6 years in merchandising field

Passionate about Ecommerce Site Merchandising

Deadline driven, process and creation improvement

J.Jill Associate Merchant, Creative Merchandising 2019 – Present
Responsible for curating the brand’s seasonal assortments to fulfill the merchandising strategies for all creative assets; eCommerce, social media, and catalog
 Create features across the website and social media that increase engagement, traffic, and conversion based on future trends and past learnings
 Developed and launched an approval process for web assets which involved multiple teams
 Collaborate with creative teams to create omnichannel merchandise concepts

J.Jill Assistant Site Merchant, eCommerce 2017 – 2019
Developed and executed the assortment strategies for the website as part of the web merchandising team
 Organized landing pages to achieve financial goals. Reacted in season by measuring item traffic and conversion
 Maximized sales of key products through utilizing cross-sells
 Ensured inventory levels were appropriate to support all assets for marketing and the website
 Prepared, styled, and validated all selling images in preparation for launch
 QA’d website pre and post launch adhering to same day deadlines

WAYFAIR Boston, MA
Analyst, Merchandising Quality Assurance 2015 – 2017
Resolved presentation issues on website through swift research and problem-solving skills
 Appointed to several committees to create efficiencies through the development of new tools and processes
 Enhanced browsing experience through improved product information
 Collaborated with outside suppliers
 Created competitive pricing analyses

FRAMINGHAM STATE UNIVERSITY, Framingham, MA 2011 - 2015
Degree: Bachelor of Science
Major: Fashion Design and Retailing, Concentration in Merchandising
Minor: Business Administration