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Digital Market Analyst
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beBee Handyman Broadview, IL, United States FreelanceI am in need of a digital marketing agency service with the following characteristics in Broadview, IL:What digital marketing services are needed? · Social media management, content creation · Which social media platform needs to be managed? · Instagram, tiktok · What are the obj ...
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Digital Marketing Specialist
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Videojet Wood Dale, United StatesVideojet is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in ...
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Directory of Digital Marketing
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Group 1001 Park Ridge, United StatesGroup 1001_ _is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasiz ...
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- Digital Marketing Specialist
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Shirley Ryan AbilityLab Chicago, United StatesBy joining our team, you'll be part of our life-changing Mission and Vision. You'll work in a truly inclusive environment where diversity and equity are championed through words and actions. You'll contribute to an innovative culture that is second to none, one that embraces curi ...
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Digital Marketing Specialist
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Digital Marketing Manager
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Digital Marketing Specialist
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Digital Marketing Specialist
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Avant Communications LLC Chicago, United States: · The Digital Marketing Specialist will support the marketing team in developing, executing, and analyzing a wide variety of marketing campaigns. This role will involve a combination of creative and analytical tasks to help drive brand awareness and customer engagement. · **Ess ...
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Digital Marketing Intern
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rumzer Glen Ellyn, United StatesHelp our software start-up make the world a better place while using your skills in digital marketing. · About Rumzer: Our mission is to help manufacturers to easily and cost effectively comply with global environmental regulations such as EU RoHS, REACH, California Prop 65 and ...
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Digital Marketing Specialist
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Legend Creative Group Lake Zurich, United States**Job Title**:Digital Marketing Specialist · We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for implementing and managing various digital marketing strategies to enhance our cli ...
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Digital Marketing Specialist
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Thermo Fisher Scientific Hanover Park, United StatesAs part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide ou ...
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Director Digital Marketing
5 days ago
Follett Westchester, United StatesWestchester · Marketing · Full-time · #LI-DG1 · Position Overview · The Director of Digital Channel will lead online marketing programs as well as strategic growth projects. This position will maintain ownership of all aspects of program management, including, but not limite ...
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digital marketing manager
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Trinity Health Maywood, United States Full timeEmployment Type: · Full timeShift: · Description: · Looking for a new opportunity as a DIGITAL MARKETING MANAGER in a renowned healthcare organization outside of Chicago? This position is responsible for creative marketing content and services promoting Loyola Medicine. · The dig ...
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Regional Digital Marketing Specialist
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Trinity Health Maywood, United StatesEmployment Type:Full timeShift:Description:Great opportunity for a Regional Digitial Marketing Specialist (hybrid) to work in an organization that focuses on treating the whole person, physically, emotionally and spiritually.This is a hybrid position to the Chicagoland market. Pl ...
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Transitions Elite Chicago, United States**Description** · **Responsibilities** · - Lead and manage a team starting with 3 and growing to 10 digital marketers, providing guidance, coaching, and mentorship to ensure the team's success · - Implement initially one webinar per week and then scaling to 3 webinars per week wi ...
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beBee Handyman Palos Hills, IL, United States FreelanceWe are a small business located in Palos Hills, IL that specializes in the sale and installation of solar panels. We are looking to increase our sales and establish our brand in the market. What digital marketing services are needed? · SEO positioning, online advertising (Google ...
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Digital Market Analyst
2 days ago
Breakthru Beverage Group Cicero, United StatesOverview: · The Digital Market Analyst will support the Director of Digital Growth and Digital Market Manager Team through data mining, digital program sales analysis and Breakthru Now performance data. This role will lead in gathering actionable digital insights and data from e ...
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Digital Marketing Manager- Web/Analytics
3 days ago
Inspira Financial Oak Brook, United StatesJob Description · Job DescriptionTake the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of ...
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Digital Marketing Specialist
2 weeks ago
Encore Schiller Park, United StatesPosition Overview · The Digital Marketing Specialist reporting to the Senior Director, Digital Marketing is an opportunity to help build a scalable and agile digital marketing program. This position will support Encore's marketing efforts by providing guidance and tactical expert ...
Director Digital Marketing - Westchester, United States - Follett
Description
WestchesterMarketing
Full-time
#LI-DG1
Position Overview
The
Director of Digital Channel
will lead online marketing programs as well as strategic growth projects.
This position will maintain ownership of all aspects of program management, including, but not limited to, planning, execution, management, and strategic analysis.
He/She will work closely with the core businesses, including Consumer Marketing, e-commerce, Channel, General Merchandise, Product, IT, and Analytics teams.
This individual will also work closely with and manage any external agencies.Responsibilities
Digital Marketing:
Develop and execute interactive marketing strategies ranging from SEM, SEO, Display, Affiliate Marketing, Social Media, and Comparison-Shopping Engines in partnership with Consumer Marketing teams.
Demonstrate a deep understanding of the overall marketing strategy and extract insights from campaign data, identify relevant trends, and provide well-developed proactive recommendations to achieve longer-term marketing goals and objectives.
Communicate the progress of marketing programs to the leadership team throughout the year. Provide data-based analysis and recommendations for allocation of media spend across online/offline channels. Facilitate/conduct return on ad spend analyses in partnership with internal teams, including Finance. Assist teams in developing and managing budgets.
Develop, manage, and improve agency relationships. Challenge agencies appropriately to ensure a high return on investment.
Investigate, implement, and test new tools and capabilities across digital media - i.e., attribution solutions, video, mobile, etc., in partnership with internal teams and agencies.
Work across the technical and business spectrum to get new digital programs set up and executed - working in partnership with agencies and internal teams.
Research and advise teams on the latest trends in online marketing.
Educate and train the internal team on best digital practices and marketing concepts.
Comfortably and confidently deliver presentations to internal, Senior-level audiences.
Growth Project Management:
Serve as the lead/key contributor to strategic growth projects that align with organizational goals (marketing technology, customer data platform, data monetization, etc.).
Analyze the financial impact of projects as needed to assess their effectiveness.
Communicate project status to stakeholders and key project participants.
Lead/assist in vendor selection and negotiation processes.
Develop and prepare other specialized reports and ad hoc analyses for senior leadership.
Manage and develop direct report(s).
Other projects/tasks as assigned.
Bachelor's degree in a related field or relevant experience
7-10 years of direct experience with Digital Marketing. Direct experience with SEM, SEO, social media, and Display programs.
Experience in affiliate marketing and familiarity with leading networks.
Strong direct-response experience with a track record of successful online strategies that drive qualified traffic and customer acquisition.
Skilled in marketing testing best practices, including test setup, analysis, and basic statistical techniques. Experience with A/B and multi-variate marketing tests.
Strong knowledge of analytical methodologies for optimizing and evaluating marketing campaigns.
Exceptional communication, problem-solving, and relationship management skills
Excellent project management skills, attention to detail, and the ability to prioritize multiple simultaneous projects under tight deadlines
Deeply familiar with and passionate about e-commerce and online marketing.
Excellent knowledge of Excel.
Experience with data-driven marketing and customer relationship management - files and data feeds, segmentation, targeting, and personalization.
Familiarity with various analytical suites, such as Google Analytics & Adobe Analytics.
Experience supervising and developing direct reports.
Occasional analytics reporting requires data pulls and analytics outside of business hours - websites are 24/7 channels.
Travel Requirements:
Minimal, Less than 10%.
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