Directory of Digital Marketing - Park Ridge, United States - Group 1001

Group 1001
Group 1001
Verified Company
Park Ridge, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Group 1001_ _is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture.

Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets - our employees._


Company Overview:


Clear Spring Health is part of Group One Thousand One ("Group1001"), a customer-centric insurance group whose mission is to make insurance more useful, intuitive and accessible so that everyone feels empowered to achieve financial security.

Clear Spring Health is dedicated to helping seniors protect their health and well-being by providing Medicare Advantage plans in select counties of Colorado, Illinois, North Carolina, and Virginia, plus Georgia and South Carolina and offers Medicare Prescription Drug Plans in 42 states plus DC.


  • Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a highperformance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences._

Job Summary:


The Director of Digital Marketing will be responsible for the development and expansion of performance marketing channels to strategically reach targeted audiences to increase brand awareness and generate leads for Medicare.

This role will also oversee website performance and SEO.


Responsibilities:


  • Develop and execute paid media strategies across various digital mediums focusing on brand awareness and lead generation.
  • Create and manage ongoing optimization efforts of all digital marketing campaigns, managing to key KPI's such as the cost per lead and cost per acquisition.
  • Ensure alignment with offline channel marketing to drive a cohesive omni channel strategy.
  • Ownership over website analytics to determine content and layout out changes, as well as developing A/B tests for optimizations.
  • Create and establish reporting cadence for all digital campaigns. Including website performance.
  • Work with agency and internal teams to ensure proper tagging of sites for analytic reporting.
  • Partner with cross functional teams on the implementation of website content.
  • Manage and continuously refine creative content and campaign strategies to effectively engage key audience personas.
  • Ensuring website performs at highest possible level (both technical and content) and work with marketing peers to ensure it remains up to date with most compelling content.
  • Refine and implement SEO strategy.
  • Stay up to date on industry trends and recommend new tactics and strategies.

Requirements:


  • Experience in datafirst digital marketing strategies.
  • Excellent communication skills and the ability to collaborate effectively with crossfunctional teams.
  • Detailoriented with strong organizational and time management skills.
  • Advanced skill set in google and Meta platforms.
  • Experience in the Medicare space is a plus.

Benefits Highlights:


Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001's benefits package.

Employees (and their families) are eligible to participate in the Company's comprehensive health, dental, and vision insurance plan options.

Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability, and to enroll in the Company's Employee Assistance Program and other wellness initiatives.

Employees may also participate in the Company's 401K plan, with matching contributions by the Company.

LI-AT1 #LI-REMOTE
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