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    Product Marketing Manager - Arlington, United States - Two Six Technologies

    Two Six Technologies
    Two Six Technologies Arlington, United States

    3 weeks ago

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    Description

    At Two Six Technologies, we build, deploy, and implement innovative products that solve the world's most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what's possible to empower our team and support our customers in building a safer global future.

    Two Six Technologies is looking for an energetic, high-impact Product Marketing Manager to help lead marketing efforts for our innovative portfolio of software products aimed at advancing national security and missions. You will work closely with cross-functional teams including product management, sales, and external stakeholders to drive awareness, demand, sales enablement and adoption of our products within the U.S. Government, Partners and Allies. At Two Six Technologies, our products deliver value at the cutting edge of technology and growing global risks often coming to market after years of R&D investments and operational partnership with leading agencies.

    This is a hybrid position working from our Arlington, VA office that is metro accessible.

    What you will do:

    • Product Positioning and Messaging: In collaboration with product managers craft compelling positioning and messaging for each product, tailored to the specific needs and pain points of various user and customer communities.
    • Content Development: Create high-impact product marketing collateral, including sales enablement materials, case studies, whitepapers, presentations, blog posts and website content to support the sales process and drive customer engagement.
    • Digital Campaigns: Work with our product and corporate marketing teams to conduct out-reach campaigns via various channels including LinkedIn, industry associations, events, direct email and others as appropriate to engage hard-to-reach government audiences growing awareness and creating demand for our products.
    • Collaboration: Partner with product management and sales teams across all five products to ensure alignment on product positioning, messaging, branding and go-to-market strategy.
    • Product Launches & Updates: Lead the development and implementation of marketing plans for new product launches and updates. Coordinate cross-functional teams to ensure successful execution and alignment with business objectives.
    • Training and Enablement: Develop and deliver training programs and materials to enable product sales, business development and partners to effectively communicate the value proposition and impactful narrative.
    What you will need:
    • 5+ years of related software marketing experience
    • 2+ years direct product marketing experience, preferably in cybersecurity technologies or enterprise software for mission critical use cases
    • Excellent written communication skills with a proven track record of high impact, product content development
    • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans
    • Experience engaging target audiences via various channels as well as measuring effectiveness of marketing campaigns
    • Ability to engage with various stakeholders and manage multiple projects simultaneously
    Looking for other great opportunities? Check out Two Six Technologies Opportunities for all our Company's current openings

    Ready to make the first move towards growing your career? If so, check out the Two Six Technologies Candidate Journey This will give you step-by-step directions on applying, what to expect during the application process, information about our rich benefits and perks along with our most frequently asked questions. If you are undecided and would like to learn more about us and how we are contributing to essential missions, check out our Two Six Technologies News page We share information about the tech world around us and how we are making an impact Still have questions, no worries You can reach us at Contact Two Six Technologies. We are happy to connect and cover the information needed to assist you in reaching your next career milestone.

    Two Six Technologies is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race (including traits historically associated with race, such as hair texture, hair type and protective hair styles (e.g., braids, twists, locs and twists)), color, religion, national origin, sex (including pregnancy, childbirth or related medical conditions and lactation), sexual orientation, gender identity or expression, age (40 and over), marital status, disability, genetic information, and protected veteran status or any other characteristic protected by applicable federal, state, or local law.

    If you are an individual with a disability and would like to request reasonable workplace accommodation for any part of our employment process, please send an email to Information provided will be kept confidential and used only to the extent required to provide needed reasonable accommodations.

    Additionally, please be advised that this business uses E-Verify in its hiring practices.

    EOE, including disability/vets.

    By submitting the following application, I hereby certify that to the best of my knowledge, the information provided is true and accurate.
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