- Design and optimize advertising-related features & functionalities across WU Web, App, Customer emails and Physical receipts to enhance user engagement and drive revenue
- Partner with Marketing, UX, Legal and other internal product teams to write Epics, User stories and drive timely execution towards launch
- Evaluate and recommend new vendors and tools to complement current capabilities
- Partner with the technology and marketing teams, serving as the business lead for integrations with the CMS
- Work globally and cross-functionally with engineers, data analysts, product marketing managers and other cross-functional partners for successful development and go-to-market efforts
- Develop and execute product strategies aligned with marketing objectives, contributing to the overall success of the organization.
- Work closely with the engineering team to translate marketing requirements into technical specifications and collaborate on the implementation of new epics and features.
- Conduct market research to identify opportunities and trends, providing valuable insights for product enhancements and marketing strategies.
- Effectively communicate with internal and external stakeholders, ensuring alignment on project goals and milestones.
- Utilize data and analytics to make informed decisions, optimize product performance, and drive continuous improvement.
- Proven experience in product management within a marketing context, demonstrating successful project execution.
- Knowledgeable about MarTech/AdTech, programmatic media, ad personalization, privacy regulations
- Understand modern content management system (CMS) & data platforms and how teams use that data to power their digital experiences
- Ability to collaborate with engineering teams, understanding technical aspects to facilitate smooth communication and project implementation.
- Strong strategic thinking skills with the ability to align product initiatives with broader marketing goals.
- Proficient in data analysis to derive actionable insights and inform decision-making.
- Family First Program
- Flexible time off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
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Product Manager, Strategic Initiatives - Denver, United States - Western Union
Description
Product Manager, Strategic Initiatives - AdTech – Denver, CO & New York, NY
Are you passionate about Product Management in FinTech? Do you have experience delivering digital products that delight consumers and add business value? If you have a track record of driving product success.
Then it's time to join Western Union's Retail Marketing team as a Product Manager, Strategic Initiatives.Western Union powers your pursuit.
In this role you will develop, enhance, and optimize advertising and marketing related features and functionalities.
Collaborate with cross-functional teams such as engineering, marketing, design teams to define the product strategy, prioritize features and ensure successful execution of on-site advertising initiatives.
Throughout the lifecycle, the Product Manager gathers feedback, monitors performance metrics, and iterates on the advertising solutions to maximize revenue while maintaining a positive user experience.
Role Responsibilities
Role Requirements
We make financial services accessible to humans everywhere. Join us for what's next.
Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations.You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package.
If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people atSalary
The salary range is $107,812 - $164,450 per year, total on-target compensation includes a base salary and short-term incentive that align with individual and company performance.
Actual salaries will vary based on candidates' qualifications, skills, and competencies.Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ).
Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States – Specific Benefits Include
We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals.
By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid.
This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location.
The expectation is to work from the office a minimum of three days a week.We are passionate about diversity.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.
The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.\#LI-RC1
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