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Jamesburg

    Marketing Director - Jamesburg, United States - FreeRange Concepts

    FreeRange Concepts
    FreeRange Concepts Jamesburg, United States

    1 week ago

    Default job background
    Description

    About the Company:


    FreeRange Concepts was founded in 2011 and includes: The Rustic, Bowl & Barrel, Mutts Canine Cantina, The General Public and Joe Leo Fine Tex Mex.


    Our company motto is simple:
    CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry.

    We believe, if you like to have fun, enjoy working as a team, take ownership of your actions, and have passion for what we do, success will follow.


    Job Description:


    FreeRange Concepts is looking for a driven and hard-working professional with a passion for hospitality, strategic marketing and making business impact.

    The ideal candidate takes initiative while exuding positive energy and is inherently comfortable using their knowledge and leadership skills to influence and motivate team members across multiple departments.

    Reporting to the VP of Marketing & Entertainment, this position will be responsible for all aspects of restaurant marketing including, but not limited to brand positioning, advertising, promotions, market research, public relations, technology platforms, data analysis and budget management.

    Primary goals for success include awareness of the brands, growing reach across channels, driving traffic to the stores, membership acquisition/ retention and year over year revenue.

    This position must have a player/coach mentality and be willing to drive strategy while at times rolling up their sleeves to execute tactical plans.


    Responsibilities :
    Lead brand marketing, strategy, messaging, content, PR and social media
    Growing and empowering a dynamic internal team and fostering relationships with external partners
    Manage all marketing initiatives to adhere to company vision, goals, and budget
    Create and drive the execution of marketing plans across multiple brands and store locations
    Develop and implement best-in-class messaging, driven by strong consumer insights
    Oversee creative development to ensure all campaigns are strategic, on-brand & cohesive
    Drive strategic membership acquisition & retention efforts
    Measure and analyze performance of all marketing campaigns, assess ROI and business KPIs
    Create process and procedures as needed to facilitate marketing team success and efficiency
    Supervising, providing guidance and feedback to marketing team members
    Partner with key stakeholders across the organization to drive strategic programs
    Perform other duties as needed to support the marketing department and the company
    Occasional travel as needed to store locations outside DFW

    Requirements:
    Bachelor's degree in marketing years working in the field, or equivalent experience
    Previous management experience required
    Strong brand strategy and positioning experience
    CRM and/ or loyalty experience is a plus
    Proven ability to develop brand and marketing strategies and communicate with executives
    Excellent grasp of social media and website metrics and best practices
    Demonstrable experience with email marketing platforms, lead generation and SEO
    Experience in restaurant marketing preferred
    Data-driven thinking and an affinity for numbers
    Outstanding communication skills
    Deep understanding of marketing fundamentals and up-to-date with latest trends
    Advanced knowledge of Microsoft Office
    Tech savvy
    Hybrid work environment

    #J-18808-Ljbffr
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