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    Director, Marketing and Physician Liaisons - East Brunswick, United States - Astera Cancer Care

    Astera Cancer Care
    Astera Cancer Care East Brunswick, United States

    2 weeks ago

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    Description
    Director, Marketing and Physician Liaisons page is loaded

    Director, Marketing and Physician Liaisons

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    locations

    East Brunswick, NJ

    time type

    Full time

    posted on

    Posted 6 Days Ago

    job requisition id

    R

    Why Join Us?
    For us, what matters most is excellence. We are caring professionals, people who live, work and dedicate themselves to the communities of Central New Jersey. As such, we strive to provide a sanctuary of excellence, precision, thoroughness and genuine compassion.

    We also take a whole-person approach to patient care and treatment, tailoring all that we do around their unique needs.

    And we do all we can for patients, going the extra mile to see that they're supported, informed and getting the one-on-one care and service they deserve.


    Job Description:
    This role will be an integral member of a multidisciplinary hematology/oncology/ primary care team.

    The Director of Marketing and Physician Liaisons formulates and executes patient growth and marketing strategies, overseeing all promotional, communication, and advertising endeavors within the practice.

    This role will lead a team that encompasses a marketing manager and physician liaisons.

    The director assumes a crucial role in guiding physician liaisons to establish relationships with referring physicians and contributing to achieving patient growth objectives.

    Additionally, they supervise and provide direction in activities pertaining to growth planning, market analysis, targeting, and territory development.

    Responsibilities:
    Manages and advances the marketing and physician liaison programs.
    Leads and develops the physician liaisons and marketing manager.

    Oversees physician liaisons in their role including, but not limited to, call planning, analysis, targeting, reporting, and development of their territories.

    Responsible for routinely evaluating the liaison activity through participating in office visits, peer to peers, events, and other liaison initiatives.

    Utilize Salesforce and OneAnalytics to evaluate the market trends to monitor new patient volumes, to develop sales plans and track practice growth.

    Ensures that liaisons are held accountable for meeting weekly visit metrics and logging activity in Salesforce within a timely manner.

    Leverages organizational knowledge to efficiently navigate formal and informal channels for effective results. Cultivates and oversees internal and external relationships to streamline work processes and accomplish business objectives.
    Creates, implements, and directs marketing strategies and attains both annual and long-term growth objectives.
    Maintains a brand identity for all mediums.

    Fulfills media requests, which involves creating public relations content, managing interview requests and responses, and acting as the spokesperson for the practice.

    Writes Requests for Proposals, sources for vendors, and negotiates contracts within budgets to achieve business results.
    Establishes connections with the OneOncology practice marketing department to enhance collaboration and maximize corporate resources.
    Maintains a robust dotted-line relationship with OneOncology Liaison leadership to ensure seamless collaboration and achieve mutually beneficial outcomes.

    Executes administrative duties, including managing travel expenses within guidelines and budget, timely completion of expense reports, and use of tools such as OneAnalytics and Salesforce.


    Requirements:

    • Bachelor's Degree in Marketing or Business Administration, MBA Preferred
    • 7-10 years of marketing experience, in a healthcare or clinic environment required
    • 3-5 years of management experience preferred
    Astera is here to help patients overcome cancer and blood diseases, and improve their quality of life.

    We're on a mission to transform cancer care and the care and management of blood disorders with patient-focused, research-based treatment, guided by compassion.

    To fulfill our mission, we've built a cancer care team that is:

    Diverse
    Talented
    Experienced
    Highly trained
    Deeply committed

    We are:
    Medical Oncologists
    Radiation Oncologists
    Hematologists
    Infusion Specialists
    Nurses
    Medical Assistants
    Support Staff

    Each member of our team is dedicated to providing the highest standard of care and support to all of our cancer and hematology patients.

    #J-18808-Ljbffr


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