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    Digital Content Manager - Chicago, United States - Digitalassetmanagementnews

    Digitalassetmanagementnews
    Digitalassetmanagementnews Chicago, United States

    1 week ago

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    Description


    Molson Coors is seeking a Content Manager for the newly created Enterprise Content Management team within the Molson Coors Digital Department.

    The Content Management team is designed to guide and manage digital assets and workflows, while overseeing enterprise content strategy implementation, and day-to-day system operations.

    This includes helping identify areas for continuous improvement, implementation of new processes, working cross functionally (Brand/Field/Shopper Marketing, eCom, In-House Creative, external agencies, etc.) and supporting the cloud and on-site infrastructure required to operate the enterprise content system.

    The successful candidate will have experience with

    digital asset management

    systems, project management, and process governance.

    They will also have experience working with cross-functional teams, managing needs of multiple brands and executing projects for content creators and users.

    They will also advocate for field sales, distributors, eCommerce, and digital operations to ensure that their needs are considered when content is created, share best practices for content across brands, and ensure that our brands are showing up consistently across all regions and channels.


    The Responsibilities:
    Facilitates content strategy across all channels, serving as liaison between brand, content creation, and content activation
    Leads cross-functional conversations between brand, innovation, sales, field marketing, shopper marketing, design team, and eCom on go to market planning, timeline, and creative requirements
    Captures content creation and activation timelines for assigned brands into an integrated enterprise content calendar
    Ensures projects start/end on time and helps close gaps
    Hosts check-in meetings to discuss progress, timing, and ensure alignment across the teams
    Facilitates content gathering as content creators are briefing agencies and supports creative development process as needed
    Helps locate content for reusability
    Ensures assets are tagged correctly
    Ensures awareness to downstream partners for assets available on the DAM
    Facilitates content gathering process for necessary inputs to brief SEO agency
    Brief & collaborate with SEO agency for Product Description Pages
    Leads online content planning for B2B and B2C
    Facilitate approval process for eCommerce content
    Coordinates across category management for B2B
    Support eCom through creative development & approvals (eCom leads)
    Pulls starting graphics for eCom as options to reuse existing content
    Performs manual reviews of content, reviews monthly reports to optimize content
    Guides content stakeholders on MCBCs standards and governance
    Partners with PIM and DAM leads on driving continuous improvement
    Facilitates uploads to DAM for select infrequent Content Creators
    Ensures content uploads are happening in a timely manner
    Reviews digital KPIs, reporting out to cross-functional teams and providing insights and analysis to support next steps
    Facilitates branded content audits in collaboration with brand marketers

    TheOtherQualifications:
    Minimum of 3-5 years related work experience in content

    asset management , digital marketing, or integrated marketing
    Strong analytical skills; capable of interpreting data to improve content effectiveness and recommend optimizations
    Experience managing and launching digital projects and campaigns across multiple platforms (Web, Mobile, SEO/SEM, eCom, Display).
    Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e . email, display,

    search , social, video, mobile) for the following criteria: open rates, click through rates, response rates, web site conversions, etc.
    Analysis and interpretation of metrics and campaign results, and being able to formulate key insights and actionable recommendations.
    Successful prior experience working with teams to translate objectives into functional strategies and tactics
    Knowledge of and experience in the consumer brands industry and/or product marketing desirable
    Commitment to results; ability to incorporate new learning into existing plans and act decisively.
    Experience in application of

    digital asset management

    and/or cloud technology
    Deep understanding of rights management and administration
    Visit Job Website


    Employer:
    Molson Coors (@MolsonCoors )

    Location:
    Chicago, IL, USA

    Posted Date:

    21/12/2023

    Expiry Date:

    21/04/2024

    Type:
    Full-Time

    Categories:
    DAM Manager / User, Creative / Content Operations / CMS, Product Manager / PIM

    Ref:
    DN-JB-1584

    Added by:
    DAM News Administrator

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    By using this facility you agree that we have no liability for any claims or losses in-relation to the information supplied on this website or that of a third party.

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