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    Content Marketing Manager - Chicago, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Chicago, United States

    3 weeks ago

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    Description
    Company Description
    Job Description

    Epsilon's Content Marketing Manager role is a mix of content marketing, sales support, strategic communications, project management and digital marketing savvy.

    The ideal candidate is a top-tier writer and editor, understands content and inbound marketing, has a track record of being a key dot connector across their organization, and has a passion for "wowing" through content deliverables.

    With a keen eye for editorial angles, this role can identify opportunities for content across the business, pitch them with ease (on the fly or in advance), and influence the outcome of the conversation to keep editorial quality at the forefront of the project.

    This individual has a passion for seeing stories in every conversation, finding the

    right

    ones for our audience and telling them in whatever format fits the angle best.

    This person has a knack for interviewing internal and external stakeholders, asking appropriate but pointed questions and building relationships that help to get the best insights for a piece.

    This role is a mix of strategy, planning and editorial execution – the ideal candidate understands the complexities of the adtech/martech landscape and can take content projects from initial concept to completion, managing every step of the process along the way.

    This is an entrepreneurial role in a growing team and will report directly to the Director of Content Marketing.

    What you'll be responsible for:

    Develop content marketing strategies respective to vertical and product campaigns

    Act as the content lead for key verticals and product teams as their content marketing and strategic planning partner

    Work with partners to develop content roadmaps for the year respective to their product and vertical; manage, adjust and execute on roadmaps throughout the year

    Identify and develop client-facing blog posts, white papers, webinars, research reports, infographics, videos and more aligned to product and vertical programs

    Develop compelling written and visual content aligned to business objectives and designed to elevate internal and external visibility of the Epsilon brand across vertical and product categories

    Work with creative team to build out innovative, market-leading content assets across brand, vertical and product content

    Support content marketing strategic initiatives (CORE content, PR opportunities, etc.) as applicable to product and vertical ownership areas

    Collaborate with colleagues to develop and drive strategic content communications plans including the development, process, implementation and measurement of the Epsilon content calendars

    Partner with resource center owner to maintain status of go-live calendar, and work with marketing operations and demand gen partners for monthly content marketing measurement/reporting

    The right candidate:

    Is located in Chicago

    Is a natural storyteller with a passion for telling great, authentic stories that support business objectives

    Has an entrepreneurial attitude, start-up mentality and can navigate complex organizations

    Can delegate and supervise content creators

    Has written for numerous content formats:

    research reports, infographics, blog posts, executive bylines, ebooks, video scripts, webinars, etc.

    Can assess micro edits down to which adjectives need hyphens (and which don't) and macro edits up to the overall flow and purpose of a piece

    Builds relationships across their organization, handling feedback and adjustments with ease and a defined point of view

    Thrives in fast-paced environments; is flexible and able to roll with changing scenarios

    Is a change agent:

    Sees ambiguity as an opportunity as opposed to a hurdle, thrives on challenging themselves to push beyond conventional thinking

    Is a problem solver:

    Makes things happen and works well with others to build constructive and effective relationships

    Seeks initiative:

    Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks

    Is detail-oriented, someone who rolls up their sleeves and gets the job done

    Has the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions

    Could have written this job description in a more creative, engaging way than we did

    And now a bit about what you've done before:

    Has experience working on a marketing team in a content marketing function


    Has fantastic writing and editing skills—samples of writing skills will be required and a writing and editing test will be part of the interviewing process.

    Has 4-6 years creating content for a B2B marketing organization, preferably in marketing or advertising tech, or at a magazine, newspaper or similar publication with editorial planning aligned to key business objectives

    Ideally, has written for retail, financial services and/or CPG and understands how to craft content for specific industries across the business

    Has at least some design experience and, at minimum, can evaluate creative output as it pertains to marketing objectives

    Has a bachelor's degree in marketing or a related field

    Qualifications
    Additional Information
    About Epsilon
    Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe.

    Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.

    The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy.

    Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web.

    For more information, visit
    When you're one of us, you get to run with the best.


    For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

    Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.

    We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

    Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

    Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

    Check out a few of these resources to learn more about what makes Epsilon so EPIC:

    Our Culture

    :



    Life at Epsilon

    :



    DE&

    I

    :


    CSR
    :



    Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly.

    If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
    Epsilon is an Equal Opportunity Employer.


    Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.

    Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
    #LI-VO1
    REF230071H

    #J-18808-Ljbffr
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