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    Marketing Content Manager - Chicago, United States - Hirewell

    Hirewell
    Hirewell Chicago, United States

    1 week ago

    Hirewell background
    Non-profit / Volunteering
    Description

    ORGANIZATION BACKGROUND

    Our client is a nonprofit association that advocates for access to legal information and supports the legal information profession by fostering member growth, facilitating connections, and promoting the value of legal information and professionals within the field. Our client offers professional development, advocacy resources, and networking opportunities to aid members in career advancement and to elevate the profession. With approximately 3,600 members and an annual budget of $4 million, our client serves as a leading resource in the legal information community.

    POSITION SUMMARY

    Our client's Manager of Content Marketing is tasked with gathering, analyzing, researching, and disseminating content to members across various channels, including social media, publications, and more.

    This role involves fostering community engagement and facilitating discussions by establishing connections across social media platforms, all while upholding our client's brand. The Manager of Content Marketing will actively monitor conversations, encourage engagement, and facilitate two-way communication, aiming to build a cohesive community through information sharing, published reports, and knowledge accessibility.

    Duties and Responsibilities

    Develop specialized research and publications that may be distributed to members and others within the legal information field, identifying opportunities for content repurposing.

    Create effective taxonomies and collaborate with members, staff, and stakeholders to explore innovative uses of these taxonomies.

    Curate relevant content from external sources for distribution to members via the daily newsletter

    Monitor social, digital, and print media to track industry trends and news of interest to members, as well as mentions of our client on a monthly basis.

    Establish and maintain a social media schedule, refine our client's social media policies and guidelines, and stay updated on the latest social media technologies and best practices.

    Lead initiatives to enhance and curate content for our client's Knowledge Center, overseeing updates and collaborating with members to tailor content to specific audiences based on internal and external thought leadership, member feedback, and needs.

    Oversee the production and distribution of the Biennial Salary Survey, collaborating closely with members, committees, and stakeholders, and develop a marketing strategy for the survey.

    Draft the State of the Profession Report (published biennially), manage its production and distribution, collaborate with members, committees, and stakeholders, and develop a marketing plan.

    Manage all aspects of the new podcast, including scheduling, recording, editing, and publishing, ensuring high-quality content delivery and timely releases.

    Fulfill other duties as assigned.

    RELATIONSHIPS

    Collaborate with our client's members, Association leaders, and staff to implement a comprehensive content strategy.

    Serve as a staff liaison to our client's committees and other entities as delegated.

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